Corporate marketers are finally embracing the social Web. With advertising accounting for an astounding 85% of Facebook’s revenue, it’s clear that businesses are going social. But what’s the next step, after large brands have published their Facebook timeline, set up their Twitter account, and established their presence on LinkedIn, Google+, Pinterest, and other social sites? The next wave for the social business will be to leverage local. Consumer brands specifically need to harness social marketing to convert online conversations into increased in-store sales.
Amy Millard is a cloud-based software marketing expert, a Facebook and Twitter addict, and a regular conference speaker on the subject of marketing and social media. Prior to Hearsay Social, Ms. Millard led marketing for several global software companies, and she also ran a division of Netscape. She earned her B.S. in Electrical Engineering from Rice University and her MBA from Stanford University.
Ms. Millard’s most recent speaking engagements include AllFacebook Marketing Conference and eTail Palm Springs. She has also spoken at Tiecon, Silicon Valley’s biggest conference for entrepreneurs and other professionals, and the Market Research Event.
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