Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 04/02/2012

8:00am

Yerba Buena Grand Assembly
Coffee (1h)

9:00am

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Workshop Yerba Buena Salon 1-3
Please note: to attend, your registration must include Workshops.
Average rating: ****.
(4.33, 3 ratings)
We will discuss how to figure out what story to tell, select the right data, and pick appropriate layout and encodings. The goal is to learn how to create a map that conveys appropriate knowledge to a specific audience (which may include the designer). Read more.
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Workshop Yerba Buena Salon 4-6
Please note: to attend, your registration must include Workshops.
Adam DuVander (ProgrammableWeb)
Average rating: **...
(2.67, 3 ratings)
Adding maps to your website is easier than it's ever been before. Adam DuVander, author of Map Scripting 101, will show you how to do that using Google, Microsoft, MapQuest and many others. Using Mapstraction, an open source wrapper library, you can write code once for a dozen different map providers. Read more.
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Marketing Yerba Buena Salon 10-11
Please note: to attend, your registration must include Workshops.
This all-day boot camp returns to Where once again in 2012, focusing on the the future of marketing and the new technologies available to help take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.
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Workshop Yerba Buena Salon 12-14
Please note: to attend, your registration must include Workshops.
Kathryn Hurley (Google), Andrés Ferraté (Google)
The Google Maps API allows you to embed Google Maps into your website. Come to this session to learn how to get started using the Google Maps JavaScript API to create custom maps for your website. During this session, you will learn how to embed a map on a website, add markers to the map, and apply several customizations. Read more.

9:05am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Mike Schneider (allen & gerritsen)
Social media is maturing and it's time to do something with the convergence of great data points. The mobile device allows for the collision of social, location, and commerce data in the most epic way. You know the value of one-to-one, local profiling with share and size of wallet, but you do not know how or who to sell it to. Read more.

9:20am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Evan Tana (Shopkick)
Small and large businesses alike have dabbled in what promised to be the next big thing to grow their market share. This session will discuss recent advancements in location technology and how business can improve customers’ experience, enhancing a physical location by adding a valuable, personalized virtual layer. Read more.

9:30am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Vijay Bangaru (MapQuest)
Why do people still hire real estate agents? Why the "defriending" trend on Facebook? Across industries, companies and consumers are looking for ways to decrease the noise, but still make good decisions with limited risk. Leveraging the wisdom of the crowds with detailed heuristic data leads to unique systems that optimize information and deliver it in meaningful package that communicates value. Read more.

9:40am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Will Smith (Euclid Elements)
Physical stores struggle to compete with online behemoths like Amazon and eBay. Is it the end of brick and mortar shopping? There’s opportunity for retailers to customize shopping experience by understanding consumer traffic patterns. This session will cover what companies can do to revive storefronts and how data analytics solutions like those found in the online world can improve core business. Read more.

9:50am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Dorrian Porter (Mozes, Inc.)
Marketers are increasingly using the mobile platform to make traditional advertising like print, TV and outdoor more interactive and to enhance shopper marketing experiences. Interactive promotions via smart phones, text messaging, and on social media and the web make marketing and advertising more engaging, create lead generation and tie to mobile commerce transactions. Read more.

10:05am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Harold Cooper (Hunch / eBay)
This talk will discuss Hunch Global, an experimental project at Hunch/eBay which generates a personalized heatmap over any part of the world. We use public reviews from local search sites like Yelp and TripAdvisor combined with Hunch data to determine "taste profiles" for geographic regions. Read more.

10:35am

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Workshop Yerba Buena Salon 1-3
Please note: to attend, your registration must include Workshops.
Matt Biddulph (Product Club)
Average rating: ****.
(4.00, 2 ratings)
With datasets the size of the whole world, it's important to having a realistic understanding of your data when you're designing an application. Learn how to incorporate data analysis using tools like Hadoop and Pig into your prototyping process, and banish Lorem Ipsum from your demos. Read more.
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Workshop Yerba Buena Salon 4-6
Please note: to attend, your registration must include Workshops.
Steven Gill (Adobe)
Average rating: *****
(5.00, 3 ratings)
This talk will be an in depth look into using HTML5's GeoLocation API with PhoneGap. We will be going over everything from the basics to the quirks associated with the various platforms PhoneGap supports. We will also discuss other geospatial APIs such as accelerometer, gyro and compass. Read more.
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Workshop Yerba Buena Salon 12-14
Please note: to attend, your registration must include Workshops.
Mano Marks (Google, Inc. ), Adam Hecht (Google Inc.)
For years, architects and developers have been building 3D models of the world using Google SketchUp. This powerful, free application has been used to model the world. Models have been used in Google Earth, SketchUp's 3D Warehouse, and in countless architectural demos. Read more.
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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Ben Milne (Dwolla)
Leveraging quantitative and qualitative data, Ben Milne, founder and builder at Dwolla, will explore the regional (and then national) traction experienced by the Des Moines-based startup and its location-based technologies in its mobile payments platform. Read more.

10:45am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Chris Mahl (SCVNGR)
Hear about LevelUp, the second largest mobile payment network in the U.S. Read more.

10:55am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Learn about PayPal, the leading global online and mobile payments company, and how it’s changing the face of mobile commerce to benefit merchants and consumers. Read more.

11:05am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Brady Forrest (O'Reilly Media, Inc.), Ben Milne (Dwolla), Chris Mahl (SCVNGR)
Audience members will be able to ask questions of Dwolla, LevelUp, and PayPal. Read more.

11:20am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Asif Khan (Location Based Marketing Association)
Foursquare, Gowalla, Facebook Deals, Groupon – the list seems to grow by the week. For businesses, it can be an overwhelming task to understand and keep up. All of these platforms are part of what the industry refers to as Location Based Services. This session will get you started on the path to realizing a broader, more than mobile location-based world. Read more.

11:30am

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Jack Abraham (eBay Local)
Jack seeks to share his expertise with Where participants, including the current shopping trends surrounding online-offline convergence and how mobile devices are and will continue to play such large part in this movement. He will also share local data from eBay that illustrates the power of mobile in the local shopping area. Read more.

1:00pm

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Workshop Yerba Buena Salon 1-3
Please note: to attend, your registration must include Workshops.
Sha Hwang (Trulia)
Mapping tools keep cropping up all over the place, and data is everywhere. What are the pros and cons of the various mapping libraries? Should this information be visualized as a heatmap, as a sea of points, or something else? What are some new directions to explore in mapping and visualization? Read more.
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Workshop Yerba Buena Salon 4-6
Please note: to attend, your registration must include Workshops.
Dave Cole (MapBox), Tom MacWright (MapBox)
Average rating: ****.
(4.33, 3 ratings)
Learn how to map beautiful interactive maps for web and mobile using the best open source tools. The workshop starts with a walk through of how web mapping works - data processing and designing a map, to rendering systems, Javascript frameworks, and future vector-rendering potentials, with deep dives into examples, and targeted at both technical and non-technical users. Read more.
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Workshop Yerba Buena Salon 12-14
Please note: to attend, your registration must include Workshops.
Sean Maday (Google Inc.)
For the past 7 years, Google Earth and Google Maps have set a new standard for consumer mapping APIs. As the field of web mapping continues to evolve, new competition is driving innovation toward accurate base data, extensible API platforms, and blazing fast response times. In this workshop, you’ll learn how to leverage the Google Earth Builder platform for dynamic web mashups. Read more.
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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Rene Pinnell (Forecast), Eric Katerman (Forecast)
Mobile has done more than any trend to drag social networking into the real world, but even industry leaders like Foursquare fall short. A check-in just isn't very good at connecting you with your friends. But what happens when you push the time horizon of the check-in into the future? What happens when you shift the paradigm from "I'm here now" to "I'll be there later?" Read more.

1:10pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Michael Boland (BIA/Kelsey)
Mike Boland, senior analyst at BIA/Kelsey will dissect the firm's fresh mobile ad revenue forecast, including the trending growth of location-targeted mobile ads. Read more.

1:25pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Anne Bezancon (Placecast)
Are $400 CPM’s possible? They are when location-based targeting is used effectively. Programs that deliver this level of revenue are based on a consumer opt-in, allowing the shopper to clearly state preferences. The savvy marketer will leverage loyalty and CRM data to drive great results, while allowing consumers to maintain control over their mobile experience. Read more.

1:35pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Sriram Sankar (Facebook)
This talk describes our experiences building a search engine to show the user a diverse set of relevant place results with or without an explicit query. Read more.

1:55pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Akshay Patil (Foursquare)
Hear how how brands like American Express, GE, and Nokia are using Foursquare’s Realtime API’s to connect with users in the here and now, creating real world experiences that surprise and delight consumers around the world. Read more.

2:35pm

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Workshop Yerba Buena Salon 1-3
Please note: to attend, your registration must include Workshops.
Bradley Voytek (UCSF & Uber, Inc.)
Location apps amass massive amounts of data. Understanding this data can take time. Uber's Bradley Voytek shows the system they use to reduce customer wait times and increase service level. Read more.
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Workshop Yerba Buena Salon 4-6
Please note: to attend, your registration must include Workshops.
This workshop illustrates how you can quickly assemble everything you need to build and deploy a cloud-based mobile solution with the ArcGIS platform. This includes everything from hosting your data in the cloud, to acquiring basemaps and geoservices (such as geocoding and routing), developing a JavaScript mobile check-in app, and finally, using GIS to monetize the solution. Read more.
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Workshop Yerba Buena Salon 12-14
Please note: to attend, your registration must include Workshops.
Josh Livni (Google), Brendan Kenny (Google)
Average rating: ***..
(3.50, 2 ratings)
HTML5 and recent browser enhancements have paved the way for more robust cartography and data visualization in the client. We'll show you how this creates new opportunities for interacting with large datasets in real-time, general bottlenecks and solutions, as well as new technologies and techniques you can take advantage of. Read more.
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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Daniel Harris (People's District )
Could our cities be more community oriented if we layered them with stories? Using case studies from Washington D.C., Danny Harris, a folklorist and storyteller, shares insights from his work to bring the people and neighborhoods in the Nation's Capital together through the collection, curation, and distribution of place-based stories. Read more.

2:45pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Michael Metcalf (Yahoo!)
Why do we go where we go? Place is built by humans and reflects the people who go there. When we start to understand why people go the places they do, we start to better understand our customers interests, values, and opinions. And in turn we better understand the psychographics of place. Read more.

2:55pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Benjamin Sann (BestParking.com)
In-person manual collection is essential for certain datasets (e.g., restaurant menus, interior photos, and parking rates). This session will teach you how to find, hire, and manage a large number of on-the-ground surveyors to create a rich dataset at an affordable cost. I will also discuss how phone banks, outsourcing, and crowd-sourcing can be used in conjunction with on-the-ground collection. Read more.

3:05pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Amy Millard (Hearsay Social)
Corporate marketers are finally embracing the social Web. With advertising accounting for an astounding 85% of Facebook’s revenue, it’s clear that businesses are going social. But what’s the next step, after large brands have published their Facebook timeline, set up their Twitter account, and established their presence on LinkedIn, Google+, Pinterest, and other social sites? Read more.

3:15pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Matthew Kovinsky (Prism Skylabs)
Matt Kovinsky, VP of Business Development at Prism Skylabs, will discuss how a local coffee shop, The Creamery, is harnessing realtime video feeds and social media activity in ways that create Google-like analytics for real-world places while providing fresh, rich media content to engage offline customers online. Read more.

3:30pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Ellen Dunne (Lumatic Inc.)
Cities are humanities future, and they aren't nearly easy enough to use. The challenge to overcome is maps and navigation, which don't exploit the best that smartphones can offer. But what strategy to pursue: sophistication or simplicity? We look at cities as if they have a UI, one that can be tested and optimized. Ellen Dunne will start share our early results. Read more.

3:40pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Daniel Wood (tenfour)
Telling your own story can prove to be the most the difficult for marketers. Why not show it? Two agencies and a start-up joined forces to take SxSW by storm with a social experience like nothing before it. Read more.

3:50pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Greg Avola (Untappd)
Average rating: *****
(5.00, 1 rating)
Untappd, a start-up social beer check-in service, is helping users socialize, connect and find beer all from their device. This session will introduce you to the world of Untappd and how it's using location and check-in data to help you brewery find their customers and allows users to find better beer. Read more.

3:55pm

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Workshop Yerba Buena Salon 1-3
Please note: to attend, your registration must include Workshops.
Johannes Kebeck (Microsoft Corporation), Jaime Lang (Microsoft Corporation)
The consumer preview of Windows 8 was downloaded a Million times in the first 24 hours and Bing Maps supported it right from the start. The youngest member of our family of mapping APIs allows you to build Metro Style applications for the next generation of Microsoft’s operating system. Stop by if you want to get your mapping applications ready for Windows 8. Read more.
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Workshop Yerba Buena Salon 4-6
Please note: to attend, your registration must include Workshops.
Akshay Patil (Foursquare), Andrew Hogue (Foursquare), Ben Lee (foursquare)
Average rating: **...
(2.00, 1 rating)
Place is more than just a set of coordinates. It's the business, the park or the airport gate and it tells a lot about what is near a user. Figuring that out is not simple to do on your own. The folks at Foursquare have one of the most popular APIs and they are going to share how they do it so that you can do it too. Read more.
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Workshop Yerba Buena Salon 12-14
Please note: to attend, your registration must include Workshops.
Mano Marks (Google, Inc. ), Julia Ferraioli (Google, Inc.)
Average rating: **...
(2.00, 1 rating)
While a major locus of socializing has moved to the web, human beings remain geolocated. This makes the world of social networking and maps inherently attractive to each other. In 2011, Google released the Google Places API and the start of the Google+ Platform, which along with the Google Maps API together make for some new geo combinations. This workshop will help you bring all these together. Read more.

4:00pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Margot Bloomstein (Appropriate, Inc.), Sara Wachter-Boettcher (Independent)
Location is an important aspect of context, but it's more than just that. Context includes time, events, previous experiences, mental models--but you can't afford to address them all. We'll show you how to choose the one that's right for your brand, audience, budget, and resources. And how should your contextually relevant content strategy respond to new opportunities in responsive design? Read more.

4:10pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Alysa Z. Hutnik (Kelley Drye & Warren LLP)
Whether you're developing, selling, or marketing location technology, your business is likely subject to new and emerging privacy laws. And while resources may be limited for up-and-coming technology companies, if you skip consideration of privacy compliance in the design and operation of the location technology, that could mean the difference between success and failure. Read more.

4:30pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Keith Hopper (NPR)
Geotargeting content in Facebook is not a widely used Facebook feature, but perhaps it should be. In late 2011, NPR embarked on an experiment to tap its 2.3 Million Facebook followers by presenting local stories from a member station to users in a specific geographic region. Read more.

4:45pm

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Location Marketing Bootcamp Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
An analysis of outcomes of spatial and/or location focused companies using the data in Crunchbase Read more.

7:00pm

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Yerba Buena Salon_9
Join us for Ignite Where 2012, happening following workshops on Monday, April 2 . This fun, high-energy evening of “speed presentations” given by people like you. Read more.

8:30pm

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See BoF Schedule for Locations
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic. Read more.

Tuesday, 04/03/2012

9:00am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Average rating: *....
(1.00, 1 rating)
Opening remarks by Brady Forrest, Where Conference program chair. Read more.

9:05am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Charlene Li (Altimeter Group)
Average rating: **...
(2.00, 2 ratings)
Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? Read more.

9:25am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Eric Gundersen (MapBox)
Average rating: ***..
(3.00, 1 rating)
Open source tools let you design fast and beautiful interactive maps using your own data and share them on the web and mobile. This keynote will be a walk through showing how to use TileMill, and how it integrates with the web. Eric will take you from a spreadsheet to a custom designed map and then share it from a cloud map hosting service using embeddable widgets and the MapBox API. Read more.

9:35am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Bern Szukalski (Esri), Jeff Archer (Esri, Inc.)
Average rating: ****.
(4.00, 1 rating)
There's a whole lot of spatial data out there. It's in your databases, in your spreadsheets, and streaming in from the great devices in all of our pockets. Getting the data isn't so much of a problem these days, but organizing it and sharing it across many applications is still a challenge. Read more.

9:40am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Bruce Daniel (Cartifact)
Average rating: ***..
(3.00, 1 rating)
As online maps move from raster based tilesets to vector data, they can naturally alter the presentation and display of information according to the user’s digital device, actions and environment. This talk, replete with visuals, explores how maps can embrace the concepts of Responsive Design without rearranging geography! Read more.

9:50am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Paul Rademacher (Tasty Labs)
Average rating: ***..
(3.00, 1 rating)
You see satellite imagery on Google Maps all the time, but how often do you stop to admire the amazing structures, patterns, and colors of our planet? Stratocam is a new web app, described as "Hot-or-Not for maps," that lets you discover and vote on the best satellite imagery around the world, and take your own snapshots of the planet for others to see. Read more.

10:00am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Toby Boudreaux (Control Group)
Average rating: *....
(1.00, 1 rating)
If you notice a black box hidden behind a plant while you're here, don't be alarmed. We're capturing Media Access Control (MAC) addresses to track location and flow patterns of Where Conference attendees. This keynote will explain exactly what we're doing and how, data privacy precautions, as well as visualization and open data use cases. Read more.

10:05am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Josh Williams (Facebook)
Average rating: *....
(1.00, 1 rating)
A fast-paced look at the increasingly dense world of location-based content and the opportunities that await the next generation of developers creating location-aware services. Read more.

10:45am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Average rating: *....
(1.00, 1 rating)
We all love maps, because maps are great. That's why we're here, right? But it turns out that sometimes maps aren't the right answer when it comes to visually presenting data with a spatial component. Noah Iliinsky will discuss why, and how to figure out when to *not* map your data. Read more.

11:00am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Mathew Lippincott (Public Laboratory for Open Technology & Science), Stewart Long (Public Laboratory for Open Technology & Science)
Average rating: *****
(5.00, 1 rating)
Balloons are a central tool in the Public Laboratory mapping kit. Mathew Lippincott will demonstrate a camera-bearing helium balloon that is small enough to fly without prior FAA clearance to altitudes up to 4000 ft. It is an approachable, inexpensive way for civic organizations to document their events and environments. Read more.

11:05am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Scott Kveton (Urban Airship, Inc.)
Average rating: *....
(1.00, 1 rating)
Today’s smartest brand marketers get the importance of speaking to people on their own terms. The ideal cocktail of location-based messaging includes a dash of permission and a strong dose of context to turn a one-way push message into a two-way dialogue. We’ll dig into the pieces that will take mobile messaging into new dimensions. Read more.

11:15am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Ben Milne (Dwolla)
Average rating: *****
(5.00, 1 rating)
Dwolla's architecture, technologies, accessibility and even its price point, serve as the foundation for what the startup believes to the payment network of the 21st century. Ben Milne, founder and builder at Dwolla, will elaborate on how new advancements, like location-based technologies, are helping pave the way a chance at ubiquity. Read more.

11:25am

Yerba Buena Salon 9
TBC

11:30am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Leah Busque (TaskRabbit)
Average rating: **...
(2.00, 1 rating)
Think back 10 to 15 years ago, there was probably a kid in your neighborhood that you could pay a couple bucks to wash your car or mow your lawn. We've lost that sense of community over the years because the age of the internet has siloed us. With the social networking in full force, that is changing. Read more.

11:40am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Thomas Goetz (Wired Magazine)
Average rating: ***..
(3.00, 1 rating)
This talk will explore the legacy of infectious disease on our perceptions of geography and space. It will distinguish between the "fast maps" that came with outbreaks, and the "slow maps" that emerged as entire nations tried to outrun a ferocious killer like TB. And it will connect these fast and slow maps to our contemporary quest to eliminate infectious disease altogether. Read more.

12:00pm

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Golden Gate Ballroom / Exhibit Hall
Average rating: *....
(1.00, 1 rating)
Check out this year's Where Startup Showcase. Highlighting the startup ecosystem's creativity and variety, the Showcase gives up and coming companies a chance to get in front of hundreds of potential users and potential investors. Come see some of the Bay Area's premier startups and cast your vote for the next big thing. Read more.

1:10pm

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Business & Strategy Yerba Buena Salon 1-3
Mok Oh (PayPal)
Data is becoming more and more prevalent. But neither all data is created equal, good, nor useful. The age of data and algorithm has come, where data mining and machine learning become necessities for all sorts of business, education, research and commerce. In this talk, we discuss big data, algorithms, and use cases necessary to win in the new age of commerce. Read more.
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Location Development Yerba Buena Salon 4-6
Jesper Andersen (Bloom Studios)
See how applying traditional data analysis tools, as well as more esoteric ones like computer vision, to multiple disparate data sets and data types can create a more complete and nuanced narrative of one of San Francisco’s most vibrant streets. Read more.
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Location Development Yerba Buena Salon 10-11
Daniel Harris (People's District )
Danny Harris a Washington, D.C. folklorist will lead participants on a tour through Washington, D.C. using the stories and faces of the city's diverse residents. From the power brokers to the street cleaners, learn how story mapping can add texture to place and create vibrant cities. Read more.
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Business & Strategy Yerba Buena Salon 9
Duncan McCall (PlaceIQ)
PlaceIQ transforms 'location into context'. Extracting intelligence and meaning from the ever increasing mass of geo data, enabling a detailed understanding of a hyper local location. Empowering advertisers, marketers and more to connect the right message with the right location, at the right time. Focusing on profiling locations, not users – PlaceIQ is considered ‘privacy friendly’. Read more.
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Location Development Yerba Buena Salon 12-14
Moderated by:
Scott Rafer (Lumatic)
Panelists:
Average rating: ***..
(3.00, 1 rating)
At Lumatic, we believe that cities are humanity's future, and that they need to be easier to love. Now there are seven billion of us, we need to find ways to live happily while living densely. Smartphones will be the enablers -- both in terms of mobility and delight. Lumatic is building humane maps of the world's cities for smartphones. Read more.

1:40pm

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Marketing, Mobile Development Yerba Buena Salon 1-3
Tyler Bell (Factual)
Interactions between people and their environs are increasingly recorded electronically. Mobile payments will contribute significantly to this trend, placing for the first time a commercial purchase history quite literally in one's hand. I discuss here how the data artifacts of a purchase – checkin, geolocation, and brand engagement – will be consumed by the next generation of geo applications. Read more.
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Ian White (Urban Mapping, Inc)
Average rating: *....
(1.00, 1 rating)
The confluence of social media; mobile computing; the democratization of data and technology; and government transparency leaves us in the midst of an information tsunami of sorts. Access to new streams of geographic data begs a number of important questions for government and business: how will we harness this data, organize it, and what is truly public versus private? Read more.
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Sponsored Sessions Yerba Buena Salon 10-11
Gary Gale (Nokia)
This session highlights what is needed to bring the Nokia Location Platform, APIs and Apps into play and how we work with partners and developers globally to build the “Where” Ecosystem. Learn how to access rich, relevant map and place information to build priceless consumer experiences that span web, mobile, and automotive industries and are consumed in all the ways we experience the Internet. Read more.
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Nick Farina (Meridian)
"But I thought indoor GPS doesn't exist." If you work in location, you've probably heard that sentiment daily. This session will discuss the technical, design, and infrastructure challenges of indoor navigation, and how developers can overcome them. Read more.
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Stack Yerba Buena Salon 12-14
Sebastian Delmont (StreetEasy.com)
StreetEasy rolls their own maps. They depend on OSM data and a custom tileset served by Mapbox. Read more.

2:10pm

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Location Development, Mobile Development Yerba Buena Salon 1-3
Gabe Smedresman (Meet Gatsby)
Average rating: *****
(5.00, 1 rating)
As we share more real-time data through our phones, mobile services gain access to new situational awareness that lets them enrich the real world by unlocking unexpected opportunities. For this new class of services offering value within fluid locational contexts, we’ll see more emphasis on delivery through push notifications -- a channel with tricky strategies for success. Read more.
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Location Development Yerba Buena Salon 4-6
Sean Gorman (FortiusOne)
The emerging human sensor net, driven by the connection of mobile devices and social media, has brought us a deluge of georeferenced and time stamped data. While this data is streaming in real time our analysis tends to only be snap shots. How can analysis catch up with our data to give us just in time answers to big questions from the Arab Spring to the Superbowl? Read more.
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Sponsored Sessions Yerba Buena Salon 10-11
David Martinez (Esri ), Jeff Archer (Esri, Inc.)
Come learn how to publish and host your data, create compelling and beautiful maps as services, and get them to the people you want to reach. We will show you how to make a great map that can be accessed directly across multiple devices, as well as demonstrate how to use that same map as a great starting point to build custom applications that can run anywhere. Read more.
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Zain Memon (Trulia), Javier de la Torre (Vizzuality), Sam Lanier (FireWhat Inc.), Ryan Avila (FireWhat, Inc.), Nicholas Clayton-Syrrist (FireWhat Inc.), Jonathan LeBlanc (PayPal)
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Stack Yerba Buena Salon 12-14
Average rating: ****.
(4.00, 1 rating)
Uber is an on-demand transportation service. We use node.js to handle thousands of requests per second and utilize all of this data to create new geospatial prediction algorithms. Read more.

2:25pm

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Stack Yerba Buena Salon 12-14
Raffi Krikorian (Twitter)
Twitter handles thousands of tweets per second. Come learn how. Read more.

2:35pm

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Stack Yerba Buena Salon 12-14
Andrew Turner (GeoIQ)
GeoIQ provides real-time exploration and analysis of millions of geospatial features. The technology stack combines open data standards with the development speed of Ruby on Rails, the asynchronous processing of node.js and our own highly scalable data storage - deployable horizontally across EC2 or on laptops in Afghanistan. Read more.

3:30pm

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Location Development, Mobile Development Yerba Buena Salon 1-3
Javier de la Torre (Vizzuality)
CartoDB makes beautiful, fast online maps powered by PostGIS and Mapnik, with easy import tools and a user friendly interface. In this workshop you’ll produce insightful, thought provoking maps of police activity, and along the way will learn how to use data from open data repositories, perform powerful spatial analyses, and share a stunning map online. Read more.
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Location Development Yerba Buena Salon 4-6
Peter Birch (Google), Brendan Kenny (Google), Sean Askay (Google, Inc.), Julien Mercay (Google)
This session will give attendees a chance to learn the latest about geo-browsing with Google Earth, directly from the experts on the Google Earth team. With the growing importance of both the web and mobile in geo content, we’ll show you how to take advantage of all the features of Earth across desktop, mobile, and the web. Read more.
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Location Development Yerba Buena Salon 10-11
Trak Lord (metaio)
Location-based Augmented Reality can be more than points of interest floating somewhere on the horizon. This session will cover how AR technology will enable the overlaying of location data onto buildings themselves. Read more.
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Michael Bauer (Brilliant Arc), Paul Rademacher (Tasty Labs), Jon Tirmandi (Normative Inc + Normative Labs Inc.), Jaak Laineste (Nutiteq), Perry Evans (Closely, Inc.), David Blackman (Foursquare)
These back-to-back 5-minute launch sessions showcase companies and products debuting at Where. Come hear what’s new! Read more.
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Stack Yerba Buena Salon 12-14
Raj Advani (UpNext)
Average rating: *....
(1.00, 1 rating)
UpNext is a highly customizable 3D mapping platform built for mobile and tablet devices. Learn how UpNext creates powerful vector and tile blended maps using EC2, Cloudfront, SOLR and MongoDB. Read more.

3:45pm

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Stack Yerba Buena Salon 12-14
Sha Hwang (Trulia)
Trulia is churning through millions of datapoints around crime, schools, homes and businesses to help people find a place to live. We're building our Geo stack on Python, Tilestache, and GeoDjango to deploy this information nationwide and pushing the limits of highly dynamic prototyping with Javascript and Web Workers. Read more.

3:55pm

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Stack Yerba Buena Salon 12-14
Jeffrey Martin (360cities.net)
Learn about the 360Cities stack vis-à-vis Jeffrey's attempt to automatically stitch, geotag, upload, publish, and tweet high-resolution 360º images in near-realtime at SXSW 2012. Read more.

4:20pm

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Location Development Yerba Buena Salon 1-3
Sha Hwang (Trulia)
The Spherical Mercator projection is one of the core assumptions powering much of the innovation in interactive online mapping — but what happens next? How can the form of maps themselves become dynamic, not just the visual style or the information overlaid? Read more.
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Location Development, Mobile Development Yerba Buena Salon 4-6
Maria Zhang (Propeld, Inc.)
Average rating: ***..
(3.00, 1 rating)
Developers must make smart use of location to deliver an individually targeted mobile experience to satisfy an increasingly savvy mobile customers. Is your architecture up to the task of a real-time, adaptive, geo-enabled service in the cloud? How do you select the right tools for a new geo stack, or the right plug-ins for your existing stack? Read more.
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Location Development Yerba Buena Salon 10-11
Sam Liang (Alohar Mobile Inc.)
This talk gives a quick overview on why Persistent Sensing is enabling a new class of intelligent and automatic mobile apps, as well as the challenges and potential solutions. Read more.
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Business & Strategy Yerba Buena Salon 9
Sebastian Delmont (StreetEasy.com)
We've had it easy for a long while, with Google offering a large list of mapping and geolocation services pretty much for free, pretty much for everybody. But now they've placed a price tag on those services, which means it's time to decide if the price is fair. Read more.
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Stack Yerba Buena Salon 12-14
Brian Leonard (TaskRabbit)
TaskRabbit is using mobile apps, natural language processing, location, and Rails to get things done in your neighborhood. Read more.

4:35pm

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Stack Yerba Buena Salon 12-14
Patrick Collison (Stripe)
Stripe uses everything from Backbone.js to custom MySQL replication drivers to process millions of dollars of transactions. In this talk, Patrick describes the technology behind Stripe. Read more.

4:45pm

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Stack Yerba Buena Salon 12-14
Joe Zadeh (Airbnb)
With over 3,000 photographers all around the world, professional photography has grown into one of Airbnb's most important differentiators for host activation, security and design. Learn how Airbnb turned a pilot program into one of the largest collections of home interior photos in the world. Read more.

5:00pm

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Exhibit Hall
Grab a drink, mingle with fellow Where participants, and see the latest offerings from our exhibitors and sponsors. You'll also have a chance to visit some more with our participating Startup Showcase companies and vote for your favorite. Read more.

8:00pm

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GAFTA, 998 Market Street
After the Exhibit Hall Reception and a chance to grab some dinner, join us at GAFTA (Gray Area Foundation for the Arts) for the official Where After Party, featuring eye-popping installations from local artists, music and libations. Read more.

8:30pm

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See BoF Schedule for Locations
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic. Read more.

Wednesday, 04/04/2012

9:00am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Average rating: *....
(1.00, 1 rating)
Opening remarks by Brady Forrest, Where Conference program chair. Read more.

9:05am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Jer Thorp (The New York Times)
Average rating: **...
(2.00, 1 rating)
Jer Thorp, Data Artist in Residence, The New York Times. Read more.

9:20am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Hear a 1-minute pitch from one of the three Startup Showcase winners. Read more.

9:25am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Leila Janah (Samasource)
Average rating: *****
(5.00, 1 rating)
What if recent high school and university graduates in rural Kenya were able to work for Fortune 500 companies here in the U.S.? The internet is changing the face of the global workforce. For the first time in human history, we can tap the brainpower at the bottom of the economic pyramid and access a motivated, trained workforce in poor communities around the world. Read more.

9:35am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Hear a 1-minute pitch from one of the three Startup Showcase winners. Read more.

9:40am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Amber Case (Geoloqi)
Average rating: *....
(1.00, 1 rating)
Case will be discussing the next generation of location, invisible interface design, wearable computing, interoperability and mobility. Read more.

9:50am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Hear a 1-minute pitch from one of the three Startup Showcase winners. Read more.

9:55am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Will Wright (Stupid Fun Club)
Average rating: *****
(5.00, 1 rating)
Our conception of modern interactive games has typically been as fantasy escapism. These are worlds we go into to get a break from our normal, everyday lives. In these microcosms we can be a wizard, a space marine or rule a simulated kingdom. But what if games took a different perspective? Read more.

10:45am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Adam Greenfield (Urbanscale)
Average rating: **...
(2.00, 1 rating)
The very simplest and most basic fruit of contemporary locational technology — a map that shows a user just where they are on it — also has the most profound implications for our understanding of the relationship between self and place. Yet the consequences of this turn for our conception of the world and our place in it is virtually uncommented upon. This keynote presentation aims to fix that. Read more.

10:55am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Mary Ann de Lares Norris (Oblong Industries, Inc.)
Average rating: *....
(1.00, 1 rating)
We’re all seeking greater insights from the mountains of data that surround us. At Oblong, we believe space is the key to unlocking the next-generation of computing and “cracking the code” of data overload. Read more.

11:10am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Perry Evans (Closely, Inc.)
Average rating: ***..
(3.00, 1 rating)
Keynote by Perry Evans, CEO at Closely, Inc. Read more.

11:15am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Robert Munro (Idibon)
Average rating: **...
(2.00, 1 rating)
At some point in 2010 the balance tipped over: the majority of the world's online information is now non-English unstructured data. This talk will explore how space and direction are expressed differently in some of the 5,000 languages in the connected world; how this can influence people's perception of space; and the implications for location-based technology and services. Read more.

11:25am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Adel Youssef (Wireless Stars Inc.)
Average rating: ****.
(4.00, 1 rating)
The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media to organize for social change. This talk will focus on how LBS have been part of this change. The speaker will share real-life use cases where activists used LBS to save lives, and organize efforts to harness the power of the community for country development. Read more.

11:35am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Javier de la Torre (Vizzuality)
Average rating: ***..
(3.00, 1 rating)
Keynote by Javier de la Torre, Director at Vizzuality. Read more.

11:40am

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Yerba Buena Salon 9
This is presentation will be streamed live along with the other keynotes.
Brian McClendon (Google)
Average rating: **...
(2.00, 1 rating)
Google is working on improving map data around the world using many avenues. Traditional cartographic, indoor, 3D, and even temporal components are all part of the equation but there is far to go before the virtual world matches the real one. Read more.

12:00pm

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Lunch (Golden Gate Ballroom) / Mini Maker Faire (Exhibit Hall)
Average rating: *****
(5.00, 1 rating)
Enjoy your lunch and then check out the Mini Maker Faire. Interact with our menagerie of maker-driven, geo/location/sensor-laden hardware projects during lunch on Wednesday, April 4. Kinect/Computer Vision Arduino/Lilypad/ADK Processing for Android Beagle Board/Panda Board Gadgeteer Wearables ROBOTS!!!! Read more.

1:10pm

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Location Development Yerba Buena Salon 1-3
Kate Chapman (Humanitarian OpenStreetMap Team)
Average rating: ***..
(3.00, 1 rating)
What would it take for an entire country to map itself? The Humanitarian OpenStreetMap Team has been exploring this for the past six months in Indonesia. Through experimentation within OpenStreetMap by collaborating with communities and hosting university contest HOT has tried many things to get people mapping. Learn what has worked, what hasn't and what they will try in the future. Read more.
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Business & Strategy Yerba Buena Salon 4-6
Nicole Ozer (ACLU of Northern California)
More and more, the government is relying on companies that provide location-aware technology to assist in criminal investigations. This session will discuss the state of the law today, trends in government acquisition and use of location data, and the implications for users’ privacy. It will share information from the ACLU’s data-gathering, litigation, and advocacy efforts. Read more.
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Sponsored Sessions Yerba Buena Salon 10-11
Pete Giencke (Google Inc.)
Fundamental to its mission of making critical information around natural disasters and humanitarian crises more accessible, crisis mapping is major focus of the Google Crisis Response team. This talk will offer an overview of these efforts, and provide the lessons we’ve learned from the past year of crisis mapping. Read more.
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Location Development Yerba Buena Salon 9
Dave Sutter (Micello, Inc.)
When developers work with an outdoor map they place annotations on the map using postal addresses and latitude/longitude points. Working with indoor maps, there is no longer a convenient globally defined address scheme or even a positioning coordinate system. This talk discusses the framework for a developer to place real world objects on an indoor map. Read more.
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Business & Strategy Yerba Buena Salon 12-14
Paul Wickman (Flat Rock Geographics)
At last year's Where Conf I attended a Fusion Tables workshop presented by Google. As a geospatial/GIS professional I was extremely disappointed to see Google violate simple, basic tenants of geospatial analysis; showing attendees how to do bad things with good technology. The job market craves GIS/Web Developers while demand for 'traditional' GIS skills plummets. Is the GIS Professional dead? Read more.

1:40pm

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Location Development Yerba Buena Salon 1-3
David Bausola (Philter Phactory)
What other opportunities are ahead of us when we realise that humans are not the only inhabitants of our cities? Infomorphs are virtual bodies of information - autonomous agents that move around our cities by leveraging Geo-Data and social APIs. They are as real as anything else online. Read more.
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Location Development Yerba Buena Salon 4-6
Danny Moon (UpNext)
The tablet market has exploded with over 60 millions units sold to date. The result is a new type of user experience that goes beyond smartphones and desktops. Some call it the "curl up" experience, in which users both absorb and engage content. It's an experience driven by touchscreens, screen size and connectivity, and it unlocks new and exciting opportunities for map-makers. Read more.
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Sponsored Sessions Yerba Buena Salon 10-11
Thor Mitchell (Google Inc.)
It's been a packed year for the Google Maps API. We've added lots of new features, including the Places API, the Geometry Library, and much more. So many you may have missed some! Come check out what's new, and see what you missed over the last year that'll help you spruce up your maps. Read more.
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Bradley Voytek (UCSF & Uber, Inc.)
Uber’s data analytics have revitalized the user experience for on-demand transportation, dragging automobiles into the mobile century. Read more.
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Location Development Yerba Buena Salon 12-14
Patrick Meier (Ushahidi)
Average rating: ****.
(4.00, 1 rating)
Using mobile crowdsourcing to microtask the analysis of satellite imagery for disaster response. There are more than 2 million square kilometers of satellite imagery taken every day. This is a big data problem that cannot yet be addressed with automated algorithms. Microtasking and crowdsourcing is the way to go. This talk shares pioneering efforts with the UN to do just this in Somalia, Syria. Read more.

2:10pm

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Location Development, Mobile Development Yerba Buena Salon 1-3
Moderated by:
Deborah Estrin (Cornell NYC Tech)
Panelists:
Halle Tecco (Rock Health), Kendra Markle (Stanford Prevention Research Center), Bill Davenhall (Esri), Christine Lemke (AchieveMint)
Health is personally, societally, economically, and globally critical. Health does not happen in a doctors office and so health IT can not just be about medical records. Health happens where and how we spend our time and mobile and location based technologies can be our most powerful vector for measuring, managing, and mobilizing health.  Read more.
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Location Development, Mobile Development Yerba Buena Salon 4-6
Moderated by:
Robert Greenberg (G&H International Services, Inc)
Panelists:
Chris McIntosh (Commonwealth of Virginia), Charles Werner (Charlottesville Fire Department), Sean McSpaden (State of Oregon), Scott Gregory (State of California)
Average rating: ***..
(3.00, 1 rating)
Three states and one city will discuss their efforts to create a new information eco-system for government to improve decision making and citizen engagement. Using web services and geospatial technology they are create dynamic new capabilites to, access, share and make sense of the torrent of data available in a more timely and cost effective fashion for emergency respnse and whole of government. Read more.
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Location Development Yerba Buena Salon 10-11
Mick Thompson (Code for America)
Maps are great tools for expressing ideas, showing how things relate, and for planning. A shared map that can be updated by multiple people in realtime makes this kind of collaboration much more productive. This talk will explore an application that allows users to edit maps within a web browser and share changes with others. Read more.
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Marketing Yerba Buena Salon 9
Alistair Goodman (Placecast)
Every day, over 6million consumers can be found inside geofences, getting tailored offers from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. Get a crash course in what's working in the world's largest geofence mobile marketing programs. Read more.
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Location Development Yerba Buena Salon 12-14
Moderated by:
Eric Rodenbeck (Stamen Design)
Panelists:
Stamen Design have pushed the technical and visual conventions of online cartography since 2001. This presentation will highlight recent developments in artistic cartography done with technical rigor, and look at some examples from the other side of normal. Read more.

3:30pm

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Location Development, Mobile Development Yerba Buena Salon 1-3
Arne Ekstrom (University of California, Davis)
The advent of computer-based navigation systems and navigation aids, like GPS and google-maps, has revolutionized human spatial navigation. No longer do we require conventional fold-up maps, with their difficult to use look-up systems, and for many of us, “getting lost” is now a thing of the past. Read more.
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Location Development Yerba Buena Salon 4-6
Rand Fishkin (SEOmoz)
Google + Bing both have very specific, unique best practices for websites seeking to rank in their local and maps results. This session will dig deep into how the engines work and how businesses can earn their place in the local, organic results. Read more.
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Events Yerba Buena Salon 10-11
If you didn't get the chance to connect with other participants during the conference, here's one last chance! Bring your business cards and prepare a minute of patter about yourself. You'll pair off with another attendee for a couple of minutes to exchange cards and information. When the chime sounds, you'll find another partner to meet. If there's time at the end, we'll have an open mix. Read more.
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Business & Strategy Yerba Buena Salon 9
Moderated by:
Michael Boland (BIA/Kelsey)
Panelists:
Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
There are 23 million SMBs in the U.S.. That’s a lot of hay. But reaching this market segment from a sales perspective is like gathering sand. They’re time-strapped, only-sometimes savvy, and massively fragmented. In this panel, we’ll cut through the hype of the local opportunity and break down the real challenges in getting SMBs to buy into advertising or local marketing tools. Read more.
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Mobile Development Yerba Buena Salon 12-14
Bo Fishback (Zaarly), Eric Koester (Zaarly)
Average rating: **...
(2.00, 1 rating)
App or mobile site? iPhone or Android? Native or HTML5? Try all of the above. Zaarly’s Bo Fishback and Ian Hunter will discuss the technical, business and marketing considerations and lessons from their native and HTML5 journey – one that began with an iPhone app, evolved into a minimally viable mobile site, and ended with fully-functioning iPhone and Android apps AND a robust mobile site. Read more.

4:20pm

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Yerba Buena Salon 9
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
John Malloy (BlueRun Ventures), Hilary Mason (bitly), Diann Eisnor (waze), Andrew Turner (GeoIQ)
Our closing session is a candid discussion with VCs on the state of the industry. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts