Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Yerba Buena Salon 1-3
Add Telling Stories with Maps to your personal schedule
9:00am Telling Stories with Maps Noah Iliinsky (IBM)
Add Prototyping Location Apps With Big Data to your personal schedule
10:35am Prototyping Location Apps With Big Data Matt Biddulph (Product Club)
Add A Guidebook to Advanced Mapping Techniques to your personal schedule
1:00pm A Guidebook to Advanced Mapping Techniques Sha Hwang (Trulia)
Add Realworld & Realtime GeoAnalytics to your personal schedule
2:35pm Realworld & Realtime GeoAnalytics Bradley Voytek (UC San Diego and Uber, Inc.)
Add Bing Maps for Windows 8 to your personal schedule
3:55pm Bing Maps for Windows 8 Johannes Kebeck (Microsoft Corporation), Jaime Lang (Microsoft Corporation)
Yerba Buena Salon 4-6
Add Map Scripting with Style to your personal schedule
9:00am Map Scripting with Style Adam DuVander (ProgrammableWeb)
Add An Open Web Mapping Tool Box to your personal schedule
1:00pm An Open Web Mapping Tool Box Dave Cole (MapBox), Tom MacWright (MapBox)
Add Zero to Hero: Building a Mobile, Cloud-based, Check-in App in 75 Minutes to your personal schedule
2:35pm Zero to Hero: Building a Mobile, Cloud-based, Check-in App in 75 Minutes David Martinez (Esri ), Allan Laframboise (Esri)
Add Power of Place to your personal schedule
3:55pm Power of Place Akshay Patil (Foursquare), Andrew Hogue (Foursquare), Ben Lee (foursquare)
Yerba Buena Salon 10-11
Add Ignite Where 2012 to your personal schedule
7:00pm Event
Room: Yerba Buena Salon_9
Ignite Where 2012
Yerba Buena Salon 12-14
Add Getting Started with the Google Maps API to your personal schedule
9:00am Sponsored by Google
Getting Started with the Google Maps API Kathryn Hurley (Google), Andrés Ferraté (Google)
Add Building Imaginary Worlds: SketchUp and Custom Street View to your personal schedule
10:35am Sponsored by Google
Building Imaginary Worlds: SketchUp and Custom Street View Mano Marks (Google, Inc. ), Adam Hecht (Google Inc.)
Add Leveraging Google’s Consumer Mapping Platform in the Enterprise to your personal schedule
1:00pm Sponsored by Google
Leveraging Google’s Consumer Mapping Platform in the Enterprise Sean Maday (Google Inc.)
Add HTML5:  Advanced data visualization with Google Maps API to your personal schedule
2:35pm Sponsored by Google
HTML5: Advanced data visualization with Google Maps API Josh Livni (Google), Brendan Kenny (Google)
Add Putting Place in Social, Putting Social in it’s Place to your personal schedule
3:55pm Sponsored by Google
Putting Place in Social, Putting Social in it’s Place Mano Marks (Google, Inc. ), Julia Ferraioli (Google)
11:50am Lunch
Room: Golden Gate Ballroom
5:10pm Dinner
Room: On Your Own
8:00am Coffee
Room: Yerba Buena Grand Assembly
10:15am Morning Break
Room: Yerba Buena Grand Assembly
2:15pm Afternoon Break
Room: Yerba Buena Grand Assembly
Add Monday Birds of a Feather Sessions to your personal schedule
8:30pm Plenary
Room: See BoF Schedule for Locations
Monday Birds of a Feather Sessions
9:00am-10:15am (1h 15m) Workshop
Telling Stories with Maps
Noah Iliinsky (IBM)
We will discuss how to figure out what story to tell, select the right data, and pick appropriate layout and encodings. The goal is to learn how to create a map that conveys appropriate knowledge to a specific audience (which may include the designer).
10:35am-11:50am (1h 15m) Workshop
Prototyping Location Apps With Big Data
Matt Biddulph (Product Club)
With datasets the size of the whole world, it's important to having a realistic understanding of your data when you're designing an application. Learn how to incorporate data analysis using tools like Hadoop and Pig into your prototyping process, and banish Lorem Ipsum from your demos.
1:00pm-2:15pm (1h 15m) Workshop
A Guidebook to Advanced Mapping Techniques
Sha Hwang (Trulia)
Mapping tools keep cropping up all over the place, and data is everywhere. What are the pros and cons of the various mapping libraries? Should this information be visualized as a heatmap, as a sea of points, or something else? What are some new directions to explore in mapping and visualization?
2:35pm-3:50pm (1h 15m) Workshop
Realworld & Realtime GeoAnalytics
Bradley Voytek (UC San Diego and Uber, Inc.)
Location apps amass massive amounts of data. Understanding this data can take time. Uber's Bradley Voytek shows the system they use to reduce customer wait times and increase service level.
3:55pm-5:10pm (1h 15m) Workshop
Bing Maps for Windows 8
Johannes Kebeck (Microsoft Corporation) et al
The consumer preview of Windows 8 was downloaded a Million times in the first 24 hours and Bing Maps supported it right from the start. The youngest member of our family of mapping APIs allows you to build Metro Style applications for the next generation of Microsoft’s operating system. Stop by if you want to get your mapping applications ready for Windows 8.
9:00am-10:15am (1h 15m) Workshop
Map Scripting with Style
Adam DuVander (ProgrammableWeb)
Adding maps to your website is easier than it's ever been before. Adam DuVander, author of Map Scripting 101, will show you how to do that using Google, Microsoft, MapQuest and many others. Using Mapstraction, an open source wrapper library, you can write code once for a dozen different map providers.
10:35am-11:50am (1h 15m) Workshop
A Deep Dive Into Using The HTML5 GeoLocation API with PhoneGap
Steven Gill (Adobe)
This talk will be an in depth look into using HTML5's GeoLocation API with PhoneGap. We will be going over everything from the basics to the quirks associated with the various platforms PhoneGap supports. We will also discuss other geospatial APIs such as accelerometer, gyro and compass.
1:00pm-2:15pm (1h 15m) Workshop
An Open Web Mapping Tool Box
Dave Cole (MapBox) et al
Learn how to map beautiful interactive maps for web and mobile using the best open source tools. The workshop starts with a walk through of how web mapping works - data processing and designing a map, to rendering systems, Javascript frameworks, and future vector-rendering potentials, with deep dives into examples, and targeted at both technical and non-technical users.
2:35pm-3:50pm (1h 15m) Workshop
Zero to Hero: Building a Mobile, Cloud-based, Check-in App in 75 Minutes
David Martinez (Esri ) et al
This workshop illustrates how you can quickly assemble everything you need to build and deploy a cloud-based mobile solution with the ArcGIS platform. This includes everything from hosting your data in the cloud, to acquiring basemaps and geoservices (such as geocoding and routing), developing a JavaScript mobile check-in app, and finally, using GIS to monetize the solution.
3:55pm-5:10pm (1h 15m) Workshop
Power of Place
Akshay Patil (Foursquare) et al
Place is more than just a set of coordinates. It's the business, the park or the airport gate and it tells a lot about what is near a user. Figuring that out is not simple to do on your own. The folks at Foursquare have one of the most popular APIs and they are going to share how they do it so that you can do it too.
9:00am-5:00pm (8h) Marketing
Location Marketing Boot Camp
This all-day boot camp returns to Where once again in 2012, focusing on the the future of marketing and the new technologies available to help take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful.
7:00pm-8:30pm (1h 30m) Events
Ignite Where 2012
Join us for Ignite Where 2012, happening following workshops on Monday, April 2 . This fun, high-energy evening of “speed presentations” given by people like you.
9:00am-10:15am (1h 15m) Workshop
Getting Started with the Google Maps API
Kathryn Hurley (Google) et al
The Google Maps API allows you to embed Google Maps into your website. Come to this session to learn how to get started using the Google Maps JavaScript API to create custom maps for your website. During this session, you will learn how to embed a map on a website, add markers to the map, and apply several customizations.
10:35am-11:50am (1h 15m) Workshop
Building Imaginary Worlds: SketchUp and Custom Street View
Mano Marks (Google, Inc. ) et al
For years, architects and developers have been building 3D models of the world using Google SketchUp. This powerful, free application has been used to model the world. Models have been used in Google Earth, SketchUp's 3D Warehouse, and in countless architectural demos.
1:00pm-2:15pm (1h 15m) Workshop
Leveraging Google’s Consumer Mapping Platform in the Enterprise
Sean Maday (Google Inc.)
For the past 7 years, Google Earth and Google Maps have set a new standard for consumer mapping APIs. As the field of web mapping continues to evolve, new competition is driving innovation toward accurate base data, extensible API platforms, and blazing fast response times. In this workshop, you’ll learn how to leverage the Google Earth Builder platform for dynamic web mashups.
2:35pm-3:50pm (1h 15m) Workshop
HTML5: Advanced data visualization with Google Maps API
Josh Livni (Google) et al
HTML5 and recent browser enhancements have paved the way for more robust cartography and data visualization in the client. We'll show you how this creates new opportunities for interacting with large datasets in real-time, general bottlenecks and solutions, as well as new technologies and techniques you can take advantage of.
3:55pm-5:10pm (1h 15m) Workshop
Putting Place in Social, Putting Social in it’s Place
Mano Marks (Google, Inc. ) et al
While a major locus of socializing has moved to the web, human beings remain geolocated. This makes the world of social networking and maps inherently attractive to each other. In 2011, Google released the Google Places API and the start of the Google+ Platform, which along with the Google Maps API together make for some new geo combinations. This workshop will help you bring all these together.
11:50am-1:00pm (1h 10m)
Break: Lunch
5:10pm-7:00pm (1h 50m)
Break: Dinner
8:00am-9:00am (1h)
Break: Coffee
10:15am-10:35am (20m)
Break: Morning Break
2:15pm-2:35pm (20m)
Break: Afternoon Break
8:30pm-10:30pm (2h) Events
Monday Birds of a Feather Sessions
Birds of a Feather (BoF) sessions are informal after hours sessions that provide face to face exposure to those interested in the same projects and concepts. BoFs are entirely up to you. We provide the space and time, you provide the engaging topic.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts