Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Yerba Buena Salon 1-3
Add Data and Algorithm Driven Commerce to your personal schedule
1:10pm Data and Algorithm Driven Commerce Mok Oh (PayPal)
Add Serendipity as a Service to your personal schedule
2:10pm Serendipity as a Service Gabe Smedresman (Meet Gatsby)
Add Life after Mercator to your personal schedule
4:20pm Life after Mercator Sha Hwang (Trulia)
Yerba Buena Salon 9
Add Welcome & Announcements to your personal schedule
9:00am Plenary
Room: Yerba Buena Salon 9
Welcome & Announcements Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Add A Brave New World: Providing Context For What Is Possible And Probable to your personal schedule
9:05am Plenary
Room: Yerba Buena Salon 9
A Brave New World: Providing Context For What Is Possible And Probable Charlene Li (Altimeter Group)
Add Designing Fast and Beautiful Maps to your personal schedule
9:25am Plenary
Room: Yerba Buena Salon 9
Designing Fast and Beautiful Maps Eric Gundersen (MapBox)
Add GIS Without the Box to your personal schedule
9:35am Plenary
Room: Yerba Buena Salon 9
GIS Without the Box Bern Szukalski (Esri), Jeff Archer (Esri, Inc.)
Add Responsive Design–The Future of Mapping to your personal schedule
9:40am Plenary
Room: Yerba Buena Salon 9
Responsive Design–The Future of Mapping Bruce Daniel (Cartifact)
Add Stratocam: Discovering The World's Best Satellite Imagery to your personal schedule
9:50am Plenary
Room: Yerba Buena Salon 9
Stratocam: Discovering The World's Best Satellite Imagery Paul Rademacher (Tasty Labs)
Add What the MAC? to your personal schedule
10:00am Plenary
Room: Yerba Buena Salon 9
What the MAC? Toby Boudreaux (Control Group)
Add New Lines on the Horizon to your personal schedule
10:05am Plenary
Room: Yerba Buena Salon 9
New Lines on the Horizon Josh Williams (Facebook)
Add When To *Not* Use Maps to your personal schedule
10:45am Plenary
Room: Yerba Buena Salon 9
When To *Not* Use Maps Noah Iliinsky (Amazon Web Services)
Add Grassroots Mapping Flight Demo to your personal schedule
11:00am Plenary
Room: Yerba Buena Salon 9
Grassroots Mapping Flight Demo Mathew Lippincott (Public Laboratory for Open Technology & Science), Stewart Long (Public Laboratory for Open Technology & Science)
Add Location, Context, And Preferences: The Perfect Push Messaging Cocktail to your personal schedule
11:05am Plenary
Room: Yerba Buena Salon 9
Location, Context, And Preferences: The Perfect Push Messaging Cocktail Scott Kveton (Urban Airship, Inc.)
Add Dwolla: Ubiquity by Design to your personal schedule
11:15am Plenary
Room: Yerba Buena Salon 9
Dwolla: Ubiquity by Design Ben Milne (Dwolla)
11:25am Plenary
Room: Yerba Buena Salon 9
TBC
Add Location, Social, and Mobile - The Key Foundations of a Marketplace Model to your personal schedule
11:30am Plenary
Room: Yerba Buena Salon 9
Location, Social, and Mobile - The Key Foundations of a Marketplace Model Leah Busque (TaskRabbit)
Add Contagions, Conquest, & Quarantines: Mapping Disease From Venice to Houston to your personal schedule
11:40am Plenary
Room: Yerba Buena Salon 9
Contagions, Conquest, & Quarantines: Mapping Disease From Venice to Houston Thomas Goetz (Wired Magazine)
Add Overcoming the Challenges of Indoor Navigation to your personal schedule
1:40pm Overcoming the Challenges of Indoor Navigation Nick Farina (Meridian)
Add OS Geo Projects to your personal schedule
2:10pm OS Geo Projects Zain Memon (Trulia), Javier de la Torre (Vizzuality), Sam Lanier (FireWhat Inc.), Ryan Avila (FireWhat, Inc.), Nicholas Clayton-Syrrist (FireWhat Inc.), Jonathan LeBlanc (PayPal / Braintree)
Add Where 2012: Launch Presentations to your personal schedule
3:30pm Where 2012: Launch Presentations Michael Bauer (Brilliant Arc), Paul Rademacher (Tasty Labs), Jon Tirmandi (Normative Inc + Normative Labs Inc.), Jaak Laineste (Nutiteq), Perry Evans (Closely, Inc.), David Blackman (Foursquare)
Yerba Buena Salon 4-6
Add Building a Data Narrative: Discovering Haight Street to your personal schedule
1:10pm Building a Data Narrative: Discovering Haight Street Jesper Andersen (Bloom Studios)
Add How Open is Open?  Five Years Later ... to your personal schedule
1:40pm How Open is Open? Five Years Later ... Ian White (Urban Mapping, Inc)
Add Geobrowsing with Google Earth - Tips and Tricks from the Google Earth Team to your personal schedule
3:30pm Geobrowsing with Google Earth - Tips and Tricks from the Google Earth Team Peter Birch (Google), Brendan Kenny (Google), Sean Askay (Google, Inc.), Julien Mercay (Google)
Yerba Buena Salon 10-11
Add Story Mapping - Adding Narrative to Place to your personal schedule
1:10pm Story Mapping - Adding Narrative to Place Daniel Harris (People's District )
Add Create, Share, And Consume Great Maps With ArcGIS Online to your personal schedule
2:10pm Create, Share, And Consume Great Maps With ArcGIS Online David Martinez (Esri ), Jeff Archer (Esri, Inc.)
Add Building The Augmented City to your personal schedule
3:30pm Building The Augmented City Trak Lord (metaio)
Yerba Buena Salon 12-14
Add Maps for Our Urban Species to your personal schedule
1:10pm Maps for Our Urban Species Scott Rafer (Lumatic)
Add StreetEasy's Stack to your personal schedule
1:40pm StreetEasy's Stack Sebastian Delmont (StreetEasy.com)
Add Uber's Stack to your personal schedule
2:10pm Uber's Stack Curtis Chambers (Uber)
Add Twitter's Stack to your personal schedule
2:25pm Twitter's Stack Raffi Krikorian (Uber Advanced Technologies Center)
Add GeoIQ's Stack to your personal schedule
2:35pm GeoIQ's Stack Andrew Turner (GeoIQ)
Add UpNext's Stack to your personal schedule
3:30pm UpNext's Stack Raj Advani (UpNext)
Add Trulia's Stack to your personal schedule
3:45pm Trulia's Stack Sha Hwang (Trulia)
Add 360Cities Stack & Realtime 360º Images at SXSW to your personal schedule
3:55pm 360Cities Stack & Realtime 360º Images at SXSW Jeffrey Martin (360cities.net)
Add TaskRabbit's Stack to your personal schedule
4:20pm TaskRabbit's Stack Brian Leonard (TaskRabbit)
Add Stripe's Stack to your personal schedule
4:35pm Stripe's Stack Patrick Collison (Stripe)
Add Airbnb's Photo Stack to your personal schedule
4:45pm Airbnb's Photo Stack Joe Zadeh (Airbnb)
10:15am Break
Room: Exhibit Hall
2:50pm Afternoon Break
Room: Exhibit Hall
Add Where After Party @ GAFTA to your personal schedule
8:00pm Offsite Event
Room: GAFTA, 998 Market Street
Where After Party @ GAFTA
Add Tuesday Birds of a Feather Sessions to your personal schedule
8:30pm Plenary
Room: See BoF Schedule for Locations
Tuesday Birds of a Feather Sessions
6:00pm Dinner
Room: On Your Own
8:00am Coffee
Room: Yerba Buena Grand Assembly
Add Startup Showcase, sponsored by AT&T Interactive to your personal schedule
12:00pm Lunch
Room: Golden Gate Ballroom / Exhibit Hall
Startup Showcase, sponsored by AT&T Interactive
1:10pm-1:30pm (20m) Business & Strategy
Data and Algorithm Driven Commerce
Mok Oh (PayPal)
1:40pm-2:00pm (20m) Marketing, Mobile Development
Automated Engagement: Electronic Receipts & the Future of Geo
Tyler Bell (Factual)
2:10pm-2:50pm (40m) Location Development, Mobile Development
Serendipity as a Service
Gabe Smedresman (Meet Gatsby)
3:30pm-4:10pm (40m) Location Development, Mobile Development
CartoDB: How Working With Geospatial Data Can Be A Joy and Not A Pain
Javier de la Torre (Vizzuality)
4:20pm-5:00pm (40m) Location Development
Life after Mercator
Sha Hwang (Trulia)
9:00am-9:05am (5m)
Welcome & Announcements
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
9:05am-9:25am (20m) Keynote
A Brave New World: Providing Context For What Is Possible And Probable
Charlene Li (Altimeter Group)
9:25am-9:35am (10m) Keynote
Designing Fast and Beautiful Maps
Eric Gundersen (MapBox)
9:35am-9:40am (5m) Keynote
GIS Without the Box
Bern Szukalski (Esri), Jeff Archer (Esri, Inc.)
9:40am-9:50am (10m) Keynote
Responsive Design–The Future of Mapping
Bruce Daniel (Cartifact)
9:50am-10:00am (10m) Keynote
Stratocam: Discovering The World's Best Satellite Imagery
Paul Rademacher (Tasty Labs)
10:00am-10:05am (5m) Keynote
What the MAC?
Toby Boudreaux (Control Group)
10:05am-10:15am (10m) Keynote
New Lines on the Horizon
Josh Williams (Facebook)
10:45am-11:00am (15m) Keynote
When To *Not* Use Maps
Noah Iliinsky (Amazon Web Services)
11:00am-11:05am (5m) Keynote
Grassroots Mapping Flight Demo
Mathew Lippincott (Public Laboratory for Open Technology & Science), Stewart Long (Public Laboratory for Open Technology & Science)
11:05am-11:15am (10m) Keynote
Location, Context, And Preferences: The Perfect Push Messaging Cocktail
Scott Kveton (Urban Airship, Inc.)
11:15am-11:25am (10m) Keynote
Dwolla: Ubiquity by Design
Ben Milne (Dwolla)
11:25am-11:30am (5m)
Plenary
To be confirmed
11:30am-11:40am (10m) Keynote
Location, Social, and Mobile - The Key Foundations of a Marketplace Model
Leah Busque (TaskRabbit)
11:40am-12:00pm (20m) Keynote
Contagions, Conquest, & Quarantines: Mapping Disease From Venice to Houston
Thomas Goetz (Wired Magazine)
1:10pm-1:30pm (20m) Business & Strategy
A Privacy Friendly Approach To 'Big Geo Data' Analysis
Duncan McCall (PlaceIQ)
1:40pm-2:00pm (20m) Location Development, Mobile Development
Overcoming the Challenges of Indoor Navigation
Nick Farina (Meridian)
2:10pm-2:50pm (40m) Location Development, Mobile Development
OS Geo Projects
Zain Memon (Trulia), Javier de la Torre (Vizzuality), Sam Lanier (FireWhat Inc.), Ryan Avila (FireWhat, Inc.), Nicholas Clayton-Syrrist (FireWhat Inc.), Jonathan LeBlanc (PayPal / Braintree)
3:30pm-4:10pm (40m) Location Development, Mobile Development
Where 2012: Launch Presentations
Michael Bauer (Brilliant Arc), Paul Rademacher (Tasty Labs), Jon Tirmandi (Normative Inc + Normative Labs Inc.), Jaak Laineste (Nutiteq), Perry Evans (Closely, Inc.), David Blackman (Foursquare)
4:20pm-5:00pm (40m) Business & Strategy
To Google or Not to Google? Cost/Benefit Analysis Of Rolling Your Own Maps
Sebastian Delmont (StreetEasy.com)
1:10pm-1:30pm (20m) Location Development
Building a Data Narrative: Discovering Haight Street
Jesper Andersen (Bloom Studios)
1:40pm-2:00pm (20m) Business & Strategy, Location Development, Marketing, Mobile Development
How Open is Open? Five Years Later ...
Ian White (Urban Mapping, Inc)
2:10pm-2:50pm (40m) Location Development
Just in Time Analytics: Making Answers Keep up with Data
Sean Gorman (Timbr.io)
3:30pm-4:10pm (40m) Location Development
Geobrowsing with Google Earth - Tips and Tricks from the Google Earth Team
Peter Birch (Google), Brendan Kenny (Google), Sean Askay (Google, Inc.), Julien Mercay (Google)
4:20pm-5:00pm (40m) Location Development, Mobile Development
Geostack In The Cloud: Build Real Time, Targeted Mobile Experience On The Right Geostack
Maria Zhang (Propeld, Inc.)
1:10pm-1:30pm (20m) Location Development
Story Mapping - Adding Narrative to Place
Daniel Harris (People's District )
1:40pm-2:00pm (20m) Sponsored Sessions
Platform, APIs & Apps: Building The “Where” Ecosystem
Gary Gale (Nokia)
2:10pm-2:50pm (40m) Sponsored Sessions
Create, Share, And Consume Great Maps With ArcGIS Online
David Martinez (Esri ), Jeff Archer (Esri, Inc.)
3:30pm-4:10pm (40m) Location Development
Building The Augmented City
Trak Lord (metaio)
4:20pm-5:00pm (40m) Location Development
Why Persistent Sensing Is Changing the Landscape of Mobile Apps?
Sam Liang (Alohar Mobile Inc.)
1:10pm-1:30pm (20m) Location Development
Maps for Our Urban Species
Scott Rafer (Lumatic)
1:40pm-2:00pm (20m) Stack
StreetEasy's Stack
Sebastian Delmont (StreetEasy.com)
2:10pm-2:25pm (15m) Stack
Uber's Stack
Curtis Chambers (Uber)
2:25pm-2:35pm (10m) Stack
Twitter's Stack
Raffi Krikorian (Uber Advanced Technologies Center)
2:35pm-2:50pm (15m) Stack
GeoIQ's Stack
Andrew Turner (GeoIQ)
3:30pm-3:45pm (15m) Stack
UpNext's Stack
Raj Advani (UpNext)
3:45pm-3:55pm (10m) Stack
Trulia's Stack
Sha Hwang (Trulia)
3:55pm-4:10pm (15m) Stack
360Cities Stack & Realtime 360º Images at SXSW
Jeffrey Martin (360cities.net)
4:20pm-4:35pm (15m) Stack
TaskRabbit's Stack
Brian Leonard (TaskRabbit)
4:35pm-4:45pm (10m) Stack
Stripe's Stack
Patrick Collison (Stripe)
4:45pm-5:00pm (15m) Stack
Airbnb's Photo Stack
Joe Zadeh (Airbnb)
10:15am-10:45am (30m)
Break
2:50pm-3:30pm (40m)
Break: Afternoon Break
5:00pm-6:00pm (1h) Events
Exhibit Hall Reception / Startup Showcase (sponsored by AT&T Interactive)
8:00pm-10:00pm (2h) Events
Where After Party @ GAFTA
8:30pm-10:30pm (2h) Events
Tuesday Birds of a Feather Sessions
6:00pm-8:00pm (2h)
Break: Dinner
8:00am-9:00am (1h)
Break: Coffee
12:00pm-1:10pm (1h 10m)
Startup Showcase, sponsored by AT&T Interactive
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts