Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Yerba Buena Salon 1-3
Add To Map an Entire Country to your personal schedule
1:10pm To Map an Entire Country Kate Chapman (Humanitarian OpenStreetMap Team)
Add Health Where It Happens to your personal schedule
2:10pm Health Where It Happens Deborah Estrin (Cornell NYC Tech), Halle Tecco (Rock Health), Kendra Markle (Stanford Prevention Research Center), Bill Davenhall (Esri), Christine Lemke (AchieveMint)
Add Are Mobile Maps Making Us Dumber? to your personal schedule
3:30pm Are Mobile Maps Making Us Dumber? Arne Ekstrom (University of California, Davis)
Yerba Buena Salon 9
Add Welcome to your personal schedule
9:00am Plenary
Room: Yerba Buena Salon 9
Welcome Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media, Inc.)
Add News Through Data to your personal schedule
9:05am Plenary
Room: Yerba Buena Salon 9
News Through Data Jer Thorp (The New York Times)
Add Startup Showcase Winner Demo #1 to your personal schedule
9:20am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #1
Add The Microwork Revolution to your personal schedule
9:25am Plenary
Room: Yerba Buena Salon 9
The Microwork Revolution Leila Janah (Samasource)
Add Startup Showcase Winner Demo #2 to your personal schedule
9:35am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #2
Add Ambient Location and the Future of the Interface to your personal schedule
9:40am Plenary
Room: Yerba Buena Salon 9
Ambient Location and the Future of the Interface Amber Case (Geoloqi)
Add Startup Showcase Winner Demo #3 to your personal schedule
9:50am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #3
Add Gaming Reality to your personal schedule
9:55am Plenary
Room: Yerba Buena Salon 9
Gaming Reality Will Wright (Stupid Fun Club)
Add Ultramapping: The New Geospatial Awareness to your personal schedule
10:45am Plenary
Room: Yerba Buena Salon 9
Ultramapping: The New Geospatial Awareness Adam Greenfield (Urbanscale)
Add Insights Through Shared Space to your personal schedule
10:55am Plenary
Room: Yerba Buena Salon 9
Insights Through Shared Space Mary Ann de Lares Norris (Oblong Industries, Inc.)
Add Perch to your personal schedule
11:10am Plenary
Room: Yerba Buena Salon 9
Perch Perry Evans (Closely, Inc.)
Add Why Your Where Is Not Theirs  to your personal schedule
11:15am Plenary
Room: Yerba Buena Salon 9
Why Your Where Is Not Theirs Robert Munro (Idibon)
Add How LBS Is Used To Build Egypt 2.0 to your personal schedule
11:25am Plenary
Room: Yerba Buena Salon 9
How LBS Is Used To Build Egypt 2.0 Adel Youssef (Wireless Stars Inc.)
Add How Working With Geospatial Data Can Be A Joy And Not A Pain to your personal schedule
11:35am Plenary
Room: Yerba Buena Salon 9
How Working With Geospatial Data Can Be A Joy And Not A Pain Javier de la Torre (Vizzuality)
Add Ingredients of a Modern Mapping Service to your personal schedule
11:40am Plenary
Room: Yerba Buena Salon 9
Ingredients of a Modern Mapping Service Brian McClendon (Google)
Add How Do You Reverse Geocode Indoors? to your personal schedule
1:10pm How Do You Reverse Geocode Indoors? Dave Sutter (Micello, Inc.)
Add Uber: Connecting Geodata For and About Users to your personal schedule
1:40pm Uber: Connecting Geodata For and About Users Bradley Voytek (UC San Diego and Uber, Inc.)
Add Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer to your personal schedule
3:30pm Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer Michael Boland (BIA/Kelsey), Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
Add Industry Insight to your personal schedule
4:20pm Plenary
Room: Yerba Buena Salon 9
Industry Insight Brady Forrest (O'Reilly Media, Inc.), John Malloy (BlueRun Ventures), Hilary Mason (Accel Partners), Diann Eisnor (waze), Andrew Turner (GeoIQ)
Yerba Buena Salon 4-6
Add The Law of Government Access to Location Data to your personal schedule
1:10pm The Law of Government Access to Location Data Nicole Ozer (ACLU of Northern California)
Add How Tablets are Changing the Face of Maps to your personal schedule
1:40pm How Tablets are Changing the Face of Maps Danny Moon (UpNext)
Add Geo-Government: The New Information EcoSystem for Government to your personal schedule
2:10pm Geo-Government: The New Information EcoSystem for Government Robert Greenberg (G&H International Services, Inc), Chris McIntosh (Commonwealth of Virginia), Charles Werner (Charlottesville Fire Department), Sean McSpaden (State of Oregon), Scott Gregory (State of California)
Add In-Depth with Local SEO to your personal schedule
3:30pm In-Depth with Local SEO Rand Fishkin (SEOmoz)
Yerba Buena Salon 10-11
Add A Year in the life of Google Crisis Response to your personal schedule
1:10pm A Year in the life of Google Crisis Response Pete Giencke (Google Inc.)
Add What's New in the Google Maps API to your personal schedule
1:40pm What's New in the Google Maps API Thor Mitchell (Google Inc.)
Add Realtime Map Collaboration to your personal schedule
2:10pm Realtime Map Collaboration Mick Thompson (Code for America)
Yerba Buena Salon 12-14
Add Just Because You Can Doesn't Mean You Should to your personal schedule
1:10pm Just Because You Can Doesn't Mean You Should Paul Wickman (Flat Rock Geographics)
Add Drawing Outside The Lines to your personal schedule
2:10pm Drawing Outside The Lines Eric Rodenbeck (Stamen Design)
Add Native vs HTML5 & an Argument to Incorporate Both to your personal schedule
3:30pm Native vs HTML5 & an Argument to Incorporate Both Bo Fishback (Zaarly), Eric Koester (Zaarly)
Add Mini Maker Faire / Lunch to your personal schedule
12:00pm Lunch / Event
Room: Lunch (Golden Gate Ballroom) / Mini Maker Faire (Exhibit Hall)
Mini Maker Faire / Lunch
10:15am Break
Room: Exhibit Hall
2:50pm Afternoon Break
Room: Exhibit Hall
8:00am Coffee
Room: Yerba Buena Grand Assembly
1:10pm-1:30pm (20m) Location Development
To Map an Entire Country
Kate Chapman (Humanitarian OpenStreetMap Team)
What would it take for an entire country to map itself? The Humanitarian OpenStreetMap Team has been exploring this for the past six months in Indonesia. Through experimentation within OpenStreetMap by collaborating with communities and hosting university contest HOT has tried many things to get people mapping. Learn what has worked, what hasn't and what they will try in the future.
1:40pm-2:00pm (20m) Location Development
Narratives of a Post-User Internet: Infomorphs and Physical Locations
David Bausola (Philter Phactory)
What other opportunities are ahead of us when we realise that humans are not the only inhabitants of our cities? Infomorphs are virtual bodies of information - autonomous agents that move around our cities by leveraging Geo-Data and social APIs. They are as real as anything else online.
2:10pm-2:50pm (40m) Location Development, Mobile Development
Health Where It Happens
Deborah Estrin (Cornell NYC Tech) et al
Health is personally, societally, economically, and globally critical. Health does not happen in a doctors office and so health IT can not just be about medical records. Health happens where and how we spend our time and mobile and location based technologies can be our most powerful vector for measuring, managing, and mobilizing health. 
3:30pm-4:10pm (40m) Location Development, Mobile Development
Are Mobile Maps Making Us Dumber?
Arne Ekstrom (University of California, Davis)
The advent of computer-based navigation systems and navigation aids, like GPS and google-maps, has revolutionized human spatial navigation. No longer do we require conventional fold-up maps, with their difficult to use look-up systems, and for many of us, “getting lost” is now a thing of the past.
9:00am-9:05am (5m)
Welcome
Brady Forrest (O'Reilly Media, Inc.) et al
Opening remarks by Brady Forrest, Where Conference program chair.
9:05am-9:20am (15m) Keynote
News Through Data
Jer Thorp (The New York Times)
Jer Thorp, Data Artist in Residence, The New York Times.
9:20am-9:25am (5m) Keynote
Startup Showcase Winner Demo #1
Hear a 1-minute pitch from one of the three Startup Showcase winners.
9:25am-9:35am (10m) Keynote
The Microwork Revolution
Leila Janah (Samasource)
What if recent high school and university graduates in rural Kenya were able to work for Fortune 500 companies here in the U.S.? The internet is changing the face of the global workforce. For the first time in human history, we can tap the brainpower at the bottom of the economic pyramid and access a motivated, trained workforce in poor communities around the world.
9:35am-9:40am (5m) Keynote
Startup Showcase Winner Demo #2
Hear a 1-minute pitch from one of the three Startup Showcase winners.
9:40am-9:50am (10m) Keynote
Ambient Location and the Future of the Interface
Amber Case (Geoloqi)
Case will be discussing the next generation of location, invisible interface design, wearable computing, interoperability and mobility.
9:50am-9:55am (5m) Keynote
Startup Showcase Winner Demo #3
Hear a 1-minute pitch from one of the three Startup Showcase winners.
9:55am-10:15am (20m) Keynote
Gaming Reality
Will Wright (Stupid Fun Club)
Our conception of modern interactive games has typically been as fantasy escapism. These are worlds we go into to get a break from our normal, everyday lives. In these microcosms we can be a wizard, a space marine or rule a simulated kingdom. But what if games took a different perspective?
10:45am-10:55am (10m) Keynote
Ultramapping: The New Geospatial Awareness
Adam Greenfield (Urbanscale)
The very simplest and most basic fruit of contemporary locational technology — a map that shows a user just where they are on it — also has the most profound implications for our understanding of the relationship between self and place. Yet the consequences of this turn for our conception of the world and our place in it is virtually uncommented upon. This keynote presentation aims to fix that.
10:55am-11:10am (15m) Keynote
Insights Through Shared Space
Mary Ann de Lares Norris (Oblong Industries, Inc.)
We’re all seeking greater insights from the mountains of data that surround us. At Oblong, we believe space is the key to unlocking the next-generation of computing and “cracking the code” of data overload.
11:10am-11:15am (5m) Keynote
Perch
Perry Evans (Closely, Inc.)
Keynote by Perry Evans, CEO at Closely, Inc.
11:15am-11:25am (10m) Keynote
Why Your Where Is Not Theirs
Robert Munro (Idibon)
At some point in 2010 the balance tipped over: the majority of the world's online information is now non-English unstructured data. This talk will explore how space and direction are expressed differently in some of the 5,000 languages in the connected world; how this can influence people's perception of space; and the implications for location-based technology and services.
11:25am-11:35am (10m) Keynote
How LBS Is Used To Build Egypt 2.0
Adel Youssef (Wireless Stars Inc.)
The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media to organize for social change. This talk will focus on how LBS have been part of this change. The speaker will share real-life use cases where activists used LBS to save lives, and organize efforts to harness the power of the community for country development.
11:35am-11:40am (5m) Keynote
How Working With Geospatial Data Can Be A Joy And Not A Pain
Javier de la Torre (Vizzuality)
Keynote by Javier de la Torre, Director at Vizzuality.
11:40am-12:00pm (20m) Keynote
Ingredients of a Modern Mapping Service
Brian McClendon (Google)
Google is working on improving map data around the world using many avenues. Traditional cartographic, indoor, 3D, and even temporal components are all part of the equation but there is far to go before the virtual world matches the real one.
1:10pm-1:30pm (20m) Location Development
How Do You Reverse Geocode Indoors?
Dave Sutter (Micello, Inc.)
When developers work with an outdoor map they place annotations on the map using postal addresses and latitude/longitude points. Working with indoor maps, there is no longer a convenient globally defined address scheme or even a positioning coordinate system. This talk discusses the framework for a developer to place real world objects on an indoor map.
1:40pm-2:00pm (20m) Business & Strategy, Location Development
Uber: Connecting Geodata For and About Users
Bradley Voytek (UC San Diego and Uber, Inc.)
Uber’s data analytics have revitalized the user experience for on-demand transportation, dragging automobiles into the mobile century.
2:10pm-2:50pm (40m) Marketing
Crashing through the Geofence: A Quick Look at What Works in Location-Aware Mobile Marketing
Alistair Goodman (Placecast)
Every day, over 6million consumers can be found inside geofences, getting tailored offers from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. Get a crash course in what's working in the world's largest geofence mobile marketing programs.
3:30pm-4:10pm (40m) Business & Strategy
Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer
Michael Boland (BIA/Kelsey) et al
There are 23 million SMBs in the U.S.. That’s a lot of hay. But reaching this market segment from a sales perspective is like gathering sand. They’re time-strapped, only-sometimes savvy, and massively fragmented. In this panel, we’ll cut through the hype of the local opportunity and break down the real challenges in getting SMBs to buy into advertising or local marketing tools.
4:20pm-5:00pm (40m) Business & Strategy
Industry Insight
Brady Forrest (O'Reilly Media, Inc.) et al
Our closing session is a candid discussion with VCs on the state of the industry.
1:10pm-1:30pm (20m) Business & Strategy
The Law of Government Access to Location Data
Nicole Ozer (ACLU of Northern California)
More and more, the government is relying on companies that provide location-aware technology to assist in criminal investigations. This session will discuss the state of the law today, trends in government acquisition and use of location data, and the implications for users’ privacy. It will share information from the ACLU’s data-gathering, litigation, and advocacy efforts.
1:40pm-2:00pm (20m) Location Development
How Tablets are Changing the Face of Maps
Danny Moon (UpNext)
The tablet market has exploded with over 60 millions units sold to date. The result is a new type of user experience that goes beyond smartphones and desktops. Some call it the "curl up" experience, in which users both absorb and engage content. It's an experience driven by touchscreens, screen size and connectivity, and it unlocks new and exciting opportunities for map-makers.
2:10pm-2:50pm (40m) Location Development, Mobile Development
Geo-Government: The New Information EcoSystem for Government
Robert Greenberg (G&H International Services, Inc) et al
Three states and one city will discuss their efforts to create a new information eco-system for government to improve decision making and citizen engagement. Using web services and geospatial technology they are create dynamic new capabilites to, access, share and make sense of the torrent of data available in a more timely and cost effective fashion for emergency respnse and whole of government.
3:30pm-4:10pm (40m) Location Development
In-Depth with Local SEO
Rand Fishkin (SEOmoz)
Google + Bing both have very specific, unique best practices for websites seeking to rank in their local and maps results. This session will dig deep into how the engines work and how businesses can earn their place in the local, organic results.
1:10pm-1:30pm (20m) Sponsored Sessions
A Year in the life of Google Crisis Response
Pete Giencke (Google Inc.)
Fundamental to its mission of making critical information around natural disasters and humanitarian crises more accessible, crisis mapping is major focus of the Google Crisis Response team. This talk will offer an overview of these efforts, and provide the lessons we’ve learned from the past year of crisis mapping.
1:40pm-2:00pm (20m) Sponsored Sessions
What's New in the Google Maps API
Thor Mitchell (Google Inc.)
It's been a packed year for the Google Maps API. We've added lots of new features, including the Places API, the Geometry Library, and much more. So many you may have missed some! Come check out what's new, and see what you missed over the last year that'll help you spruce up your maps.
2:10pm-2:50pm (40m) Location Development
Realtime Map Collaboration
Mick Thompson (Code for America)
Maps are great tools for expressing ideas, showing how things relate, and for planning. A shared map that can be updated by multiple people in realtime makes this kind of collaboration much more productive. This talk will explore an application that allows users to edit maps within a web browser and share changes with others.
3:30pm-4:10pm (40m) Events
Speed Networking
If you didn't get the chance to connect with other participants during the conference, here's one last chance! Bring your business cards and prepare a minute of patter about yourself. You'll pair off with another attendee for a couple of minutes to exchange cards and information. When the chime sounds, you'll find another partner to meet. If there's time at the end, we'll have an open mix.
1:10pm-1:30pm (20m) Business & Strategy
Just Because You Can Doesn't Mean You Should
Paul Wickman (Flat Rock Geographics)
At last year's Where Conf I attended a Fusion Tables workshop presented by Google. As a geospatial/GIS professional I was extremely disappointed to see Google violate simple, basic tenants of geospatial analysis; showing attendees how to do bad things with good technology. The job market craves GIS/Web Developers while demand for 'traditional' GIS skills plummets. Is the GIS Professional dead?
1:40pm-2:00pm (20m) Location Development
Microtasking Satellite Imagery Analysis for Disaster Response
Patrick Meier (Ushahidi)
Using mobile crowdsourcing to microtask the analysis of satellite imagery for disaster response. There are more than 2 million square kilometers of satellite imagery taken every day. This is a big data problem that cannot yet be addressed with automated algorithms. Microtasking and crowdsourcing is the way to go. This talk shares pioneering efforts with the UN to do just this in Somalia, Syria.
2:10pm-2:50pm (40m) Location Development
Drawing Outside The Lines
Eric Rodenbeck (Stamen Design)
Stamen Design have pushed the technical and visual conventions of online cartography since 2001. This presentation will highlight recent developments in artistic cartography done with technical rigor, and look at some examples from the other side of normal.
3:30pm-4:10pm (40m) Mobile Development
Native vs HTML5 & an Argument to Incorporate Both
Bo Fishback (Zaarly) et al
App or mobile site? iPhone or Android? Native or HTML5? Try all of the above. Zaarly’s Bo Fishback and Ian Hunter will discuss the technical, business and marketing considerations and lessons from their native and HTML5 journey – one that began with an iPhone app, evolved into a minimally viable mobile site, and ended with fully-functioning iPhone and Android apps AND a robust mobile site.
12:00pm-1:10pm (1h 10m) Events
Mini Maker Faire / Lunch
Enjoy your lunch and then check out the Mini Maker Faire. Interact with our menagerie of maker-driven, geo/location/sensor-laden hardware projects during lunch on Wednesday, April 4. Kinect/Computer Vision Arduino/Lilypad/ADK Processing for Android Beagle Board/Panda Board Gadgeteer Wearables ROBOTS!!!!
10:15am-10:45am (30m)
Break
2:50pm-3:30pm (40m)
Break: Afternoon Break
8:00am-9:00am (1h)
Break: Coffee
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts