Where 2012 Schedule

Below are the confirmed and scheduled talks at Where 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own Where schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Yerba Buena Salon 1-3
Add To Map an Entire Country to your personal schedule
1:10pm To Map an Entire Country Kate Chapman (Humanitarian OpenStreetMap Team)
Add Health Where It Happens to your personal schedule
2:10pm Health Where It Happens Deborah Estrin (Cornell NYC Tech), Halle Tecco (Rock Health), Kendra Markle (Stanford Prevention Research Center), Bill Davenhall (Esri), Christine Lemke (AchieveMint)
Add Are Mobile Maps Making Us Dumber? to your personal schedule
3:30pm Are Mobile Maps Making Us Dumber? Arne Ekstrom (University of California, Davis)
Yerba Buena Salon 9
Add Welcome to your personal schedule
9:00am Plenary
Room: Yerba Buena Salon 9
Welcome Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media)
Add News Through Data to your personal schedule
9:05am Plenary
Room: Yerba Buena Salon 9
News Through Data Jer Thorp (The New York Times)
Add Startup Showcase Winner Demo #1 to your personal schedule
9:20am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #1
Add The Microwork Revolution to your personal schedule
9:25am Plenary
Room: Yerba Buena Salon 9
The Microwork Revolution Leila Janah (Samasource)
Add Startup Showcase Winner Demo #2 to your personal schedule
9:35am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #2
Add Ambient Location and the Future of the Interface to your personal schedule
9:40am Plenary
Room: Yerba Buena Salon 9
Ambient Location and the Future of the Interface Amber Case (Esri)
Add Startup Showcase Winner Demo #3 to your personal schedule
9:50am Plenary
Room: Yerba Buena Salon 9
Startup Showcase Winner Demo #3
Add Gaming Reality to your personal schedule
9:55am Plenary
Room: Yerba Buena Salon 9
Gaming Reality Will Wright (Stupid Fun Club)
Add Ultramapping: The New Geospatial Awareness to your personal schedule
10:45am Plenary
Room: Yerba Buena Salon 9
Ultramapping: The New Geospatial Awareness Adam Greenfield (Urbanscale)
Add Insights Through Shared Space to your personal schedule
10:55am Plenary
Room: Yerba Buena Salon 9
Insights Through Shared Space Mary Ann de Lares Norris (Oblong Industries, Inc.)
Add Perch to your personal schedule
11:10am Plenary
Room: Yerba Buena Salon 9
Perch Perry Evans (Closely, Inc.)
Add Why Your Where Is Not Theirs  to your personal schedule
11:15am Plenary
Room: Yerba Buena Salon 9
Why Your Where Is Not Theirs Robert Munro (Idibon)
Add How LBS Is Used To Build Egypt 2.0 to your personal schedule
11:25am Plenary
Room: Yerba Buena Salon 9
How LBS Is Used To Build Egypt 2.0 Adel Youssef (Wireless Stars Inc.)
Add How Working With Geospatial Data Can Be A Joy And Not A Pain to your personal schedule
11:35am Plenary
Room: Yerba Buena Salon 9
How Working With Geospatial Data Can Be A Joy And Not A Pain Javier de la Torre (Vizzuality)
Add Ingredients of a Modern Mapping Service to your personal schedule
11:40am Plenary
Room: Yerba Buena Salon 9
Ingredients of a Modern Mapping Service Brian McClendon (Google)
Add How Do You Reverse Geocode Indoors? to your personal schedule
1:10pm How Do You Reverse Geocode Indoors? Dave Sutter (Micello, Inc.)
Add Uber: Connecting Geodata For and About Users to your personal schedule
1:40pm Uber: Connecting Geodata For and About Users Bradley Voytek (UC San Diego and Uber, Inc.)
Add Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer to your personal schedule
3:30pm Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer Michael Boland (BIA/Kelsey), Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
Add Industry Insight to your personal schedule
4:20pm Plenary
Room: Yerba Buena Salon 9
Industry Insight Brady Forrest (O'Reilly Media, Inc.), John Malloy (BlueRun Ventures), Hilary Mason (Fast Forward Labs), Diann Eisnor (waze), Andrew Turner (GeoIQ)
Yerba Buena Salon 4-6
Add The Law of Government Access to Location Data to your personal schedule
1:10pm The Law of Government Access to Location Data Nicole Ozer (ACLU of Northern California)
Add How Tablets are Changing the Face of Maps to your personal schedule
1:40pm How Tablets are Changing the Face of Maps Danny Moon (UpNext)
Add Geo-Government: The New Information EcoSystem for Government to your personal schedule
2:10pm Geo-Government: The New Information EcoSystem for Government Robert Greenberg (G&H International Services, Inc), Chris McIntosh (Commonwealth of Virginia), Charles Werner (Charlottesville Fire Department), Sean McSpaden (State of Oregon), Scott Gregory (State of California)
Add In-Depth with Local SEO to your personal schedule
3:30pm In-Depth with Local SEO Rand Fishkin (SEOmoz)
Yerba Buena Salon 10-11
Add A Year in the life of Google Crisis Response to your personal schedule
1:10pm A Year in the life of Google Crisis Response Pete Giencke (Google Inc.)
Add What's New in the Google Maps API to your personal schedule
1:40pm What's New in the Google Maps API Thor Mitchell (Google Inc.)
Add Realtime Map Collaboration to your personal schedule
2:10pm Realtime Map Collaboration Mick Thompson (Code for America)
Yerba Buena Salon 12-14
Add Just Because You Can Doesn't Mean You Should to your personal schedule
1:10pm Just Because You Can Doesn't Mean You Should Paul Wickman (Flat Rock Geographics)
Add Drawing Outside The Lines to your personal schedule
2:10pm Drawing Outside The Lines Eric Rodenbeck (Stamen Design)
Add Native vs HTML5 & an Argument to Incorporate Both to your personal schedule
3:30pm Native vs HTML5 & an Argument to Incorporate Both Bo Fishback (Zaarly), Eric Koester (Zaarly)
8:00am Coffee
Room: Yerba Buena Grand Assembly
Add Mini Maker Faire / Lunch to your personal schedule
12:00pm Lunch / Event
Room: Lunch (Golden Gate Ballroom) / Mini Maker Faire (Exhibit Hall)
Mini Maker Faire / Lunch
10:15am Break
Room: Exhibit Hall
2:50pm Afternoon Break
Room: Exhibit Hall
1:10pm-1:30pm (20m) Location Development
To Map an Entire Country
Kate Chapman (Humanitarian OpenStreetMap Team)
1:40pm-2:00pm (20m) Location Development
Narratives of a Post-User Internet: Infomorphs and Physical Locations
David Bausola (Philter Phactory)
2:10pm-2:50pm (40m) Location Development, Mobile Development
Health Where It Happens
Deborah Estrin (Cornell NYC Tech), Halle Tecco (Rock Health), Kendra Markle (Stanford Prevention Research Center), Bill Davenhall (Esri), Christine Lemke (AchieveMint)
3:30pm-4:10pm (40m) Location Development, Mobile Development
Are Mobile Maps Making Us Dumber?
Arne Ekstrom (University of California, Davis)
9:00am-9:05am (5m)
Welcome
Brady Forrest (O'Reilly Media, Inc.), Laurel Ruma (O'Reilly Media)
9:05am-9:20am (15m) Keynote
News Through Data
Jer Thorp (The New York Times)
9:20am-9:25am (5m) Keynote
Startup Showcase Winner Demo #1
9:25am-9:35am (10m) Keynote
The Microwork Revolution
Leila Janah (Samasource)
9:35am-9:40am (5m) Keynote
Startup Showcase Winner Demo #2
9:40am-9:50am (10m) Keynote
Ambient Location and the Future of the Interface
Amber Case (Esri)
9:50am-9:55am (5m) Keynote
Startup Showcase Winner Demo #3
9:55am-10:15am (20m) Keynote
Gaming Reality
Will Wright (Stupid Fun Club)
10:45am-10:55am (10m) Keynote
Ultramapping: The New Geospatial Awareness
Adam Greenfield (Urbanscale)
10:55am-11:10am (15m) Keynote
Insights Through Shared Space
Mary Ann de Lares Norris (Oblong Industries, Inc.)
11:10am-11:15am (5m) Keynote
Perch
Perry Evans (Closely, Inc.)
11:15am-11:25am (10m) Keynote
Why Your Where Is Not Theirs
Robert Munro (Idibon)
11:25am-11:35am (10m) Keynote
How LBS Is Used To Build Egypt 2.0
Adel Youssef (Wireless Stars Inc.)
11:35am-11:40am (5m) Keynote
How Working With Geospatial Data Can Be A Joy And Not A Pain
Javier de la Torre (Vizzuality)
11:40am-12:00pm (20m) Keynote
Ingredients of a Modern Mapping Service
Brian McClendon (Google)
1:10pm-1:30pm (20m) Location Development
How Do You Reverse Geocode Indoors?
Dave Sutter (Micello, Inc.)
1:40pm-2:00pm (20m) Business & Strategy, Location Development
Uber: Connecting Geodata For and About Users
Bradley Voytek (UC San Diego and Uber, Inc.)
2:10pm-2:50pm (40m) Marketing
Crashing through the Geofence: A Quick Look at What Works in Location-Aware Mobile Marketing
Alistair Goodman (Placecast)
3:30pm-4:10pm (40m) Business & Strategy
Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer
Michael Boland (BIA/Kelsey), Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)
4:20pm-5:00pm (40m) Business & Strategy
Industry Insight
Brady Forrest (O'Reilly Media, Inc.), John Malloy (BlueRun Ventures), Hilary Mason (Fast Forward Labs), Diann Eisnor (waze), Andrew Turner (GeoIQ)
1:10pm-1:30pm (20m) Business & Strategy
The Law of Government Access to Location Data
Nicole Ozer (ACLU of Northern California)
1:40pm-2:00pm (20m) Location Development
How Tablets are Changing the Face of Maps
Danny Moon (UpNext)
2:10pm-2:50pm (40m) Location Development, Mobile Development
Geo-Government: The New Information EcoSystem for Government
Robert Greenberg (G&H International Services, Inc), Chris McIntosh (Commonwealth of Virginia), Charles Werner (Charlottesville Fire Department), Sean McSpaden (State of Oregon), Scott Gregory (State of California)
3:30pm-4:10pm (40m) Location Development
In-Depth with Local SEO
Rand Fishkin (SEOmoz)
1:10pm-1:30pm (20m) Sponsored Sessions
A Year in the life of Google Crisis Response
Pete Giencke (Google Inc.)
1:40pm-2:00pm (20m) Sponsored Sessions
What's New in the Google Maps API
Thor Mitchell (Google Inc.)
2:10pm-2:50pm (40m) Location Development
Realtime Map Collaboration
Mick Thompson (Code for America)
3:30pm-4:10pm (40m) Events
Speed Networking
1:10pm-1:30pm (20m) Business & Strategy
Just Because You Can Doesn't Mean You Should
Paul Wickman (Flat Rock Geographics)
1:40pm-2:00pm (20m) Location Development
Microtasking Satellite Imagery Analysis for Disaster Response
Patrick Meier (Ushahidi)
2:10pm-2:50pm (40m) Location Development
Drawing Outside The Lines
Eric Rodenbeck (Stamen Design)
3:30pm-4:10pm (40m) Mobile Development
Native vs HTML5 & an Argument to Incorporate Both
Bo Fishback (Zaarly), Eric Koester (Zaarly)
8:00am-9:00am (1h)
Break: Coffee
12:00pm-1:10pm (1h 10m) Events
Mini Maker Faire / Lunch
10:15am-10:45am (30m)
Break
2:50pm-3:30pm (40m)
Break: Afternoon Break
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts