Alistair Goodman
CEO, Placecast

Website | @placecast

Alistair Goodman brings to Placecast over 20 years of experience working in sales, marketing and product development efforts for media and technology companies. At Placecast, he leads an award winning team that has created ShopAlerts – the most scalable, proven, location-based marketing system currently available. The company runs mobile marketing programs with millions of consumers for brands like The North Face, Sonic Drive-In, Starbucks and L’Oreal. Placecast technology is also licensed to companies such as O2 and AT&T, and recently received the 2010 National Retail Federation Award for Innovation and Creativity. Prior to joining Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand – the Tribal Fusion ad network – grew to be one of the largest privately-held digital media companies in the US during his time there.

Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia.

Sessions

Marketing Yerba Buena Salon 9
Alistair Goodman (Placecast)
Every day, over 6million consumers can be found inside geofences, getting tailored offers from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. Get a crash course in what's working in the world's largest geofence mobile marketing programs. Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

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