Tyler Bell
Director of Product, Factual

Tyler Bell is the Director of Product for Factual, an LA-based startup that is, amongst other things, creating a global coverage of the world’s POI and businesses. He previously taught archaeology at the University of Oxford and, more recently and topically, was the Product Lead for Yahoo’s Geo Technologies Group. He writes about semantic- and geo-technologies for O’Reilly Radar at http://radar.oreilly.com/tylerb/

Sessions

1:40pm Tuesday, 04/03/2012

Automated Engagement: Electronic Receipts & the Future of Geo

Marketing, Mobile Development Yerba Buena Salon 1-3

Tyler Bell (Factual)

Interactions between people and their environs are increasingly recorded electronically. Mobile payments will contribute significantly to this trend, placing for the first time a commercial purchase history quite literally in one's hand. I discuss here how the data artifacts of a purchase – checkin, geolocation, and brand engagement – will be consumed by the next generation of geo applications. Read more.

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