Michael Boland
Senior Analyst, BIA/Kelsey

Michael Boland is Senior Analyst and Program Director at BIA/Kelsey, where he leads the firm’s mobile media coverage. Before joining the BIA/Kelsey, Michael was a San Francisco based editor and freelancer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. Michael began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered technology, online media and consumer products.

Sessions

1:10pm Monday, 04/02/2012

Location Based Mobile Advertising: By the Numbers

Location Marketing Bootcamp Yerba Buena Salon_10

Please note: to attend, your registration must include Location Marketing Bootcamp.

Michael Boland (BIA/Kelsey)

Mike Boland, senior analyst at BIA/Kelsey will dissect the firm's fresh mobile ad revenue forecast, including the trending growth of location-targeted mobile ads. Read more.

3:30pm Wednesday, 04/04/2012

Hunting The Elusive SMB…How To Reach A Highly Fragmented Media Buyer

Business & Strategy Yerba Buena Salon 9

Moderated by:

Michael Boland (BIA/Kelsey)

Panelists:

Wiley Cerilli (SinglePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Waddell (Reply!)

There are 23 million SMBs in the U.S.. That’s a lot of hay. But reaching this market segment from a sales perspective is like gathering sand. They’re time-strapped, only-sometimes savvy, and massively fragmented. In this panel, we’ll cut through the hype of the local opportunity and break down the real challenges in getting SMBs to buy into advertising or local marketing tools. Read more.

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