Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She focuses on crafting brand-appropriate user experiences to help retailers, universities, software companies, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the collaborative opportunities for enriching interactive engagements with content strategy. Recent engagements include CS Forum, Confab, edUi, SXSW, Web 2.0, and more intimate regional events. The author of Content Strategy at Work, due in Spring 2012, she also helps organize the Content Strategy New England meetup.
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