Where Conference 2012 Keynotes

Jeff Archer

Jeff Archer, Esri, Inc.Engineer/Evangelist

Jeff is a Senior Technical Engineer within the Esri Technical Marketing group. Jeff came to Esri 12 years ago from a background of applying geospatial technology to solve complex business problems in the energy industry. His current role involves building application prototypes using emerging web\mobile technology and Esri’s ArcGIS family of products, and staying abreast of the important topics and technology trends that affect how people interact with location.

9:35am Tuesday, 04/03/2012
There's a whole lot of spatial data out there. It's in your databases, in your spreadsheets, and streaming in from the great devices in all of our pockets. Getting the data isn't so much of a problem these days, but organizing it and sharing it across many applications is still a challenge.
Full Details
Location: Yerba Buena Salon 9
Toby Boudreaux

Toby Boudreaux, Control GroupCTO & Managing Partner, Product Development

Toby Boudreaux is CTO & Managing Partner of Product Development at Control Group, a technology and design company based in NYC. Toby has extensive development management experience and an expert understanding of consumer-facing software, interactive marketing, product development, and user experience design. He is an O’Reilly author and technical editor of books on web technologies, including PHP and Scripting for Adobe applications.

10:00am Tuesday, 04/03/2012
If you notice a black box hidden behind a plant while you're here, don't be alarmed. We're capturing Media Access Control (MAC) addresses to track location and flow patterns of Where Conference attendees. This keynote will explain exactly what we're doing and how, data privacy precautions, as well as visualization and open data use cases.
Full Details
Location: Yerba Buena Salon 9
Leah Busque

Leah Busque, TaskRabbitFounder

A true visionary, Leah originated the phrase, “service networking,” a now industry-wide term describing the productive and service power of a web-based social networked community. In the fall of 2008, while trying to figure out how to juggle dinner out with her husband, Kevin, and buying dog food for her 100-pound yellow labrador retriever, Kobe, Leah’s flash of inspiration resulted in her registering the RunMyErrand.com domain name from her iPhone, and mapping the entire business model in her head prior to their meal. Eighteen months later, the company is flourishing, and has expanded and evolved into TaskRabbit.com.

In 2001, Leah graduated magna cum laude from Sweet Briar College, earning a Bachelors of Science in Mathematics and Computer Science. At Sweet Briar, Leah served as the... Read More.

11:30am Tuesday, 04/03/2012
Think back 10 to 15 years ago, there was probably a kid in your neighborhood that you could pay a couple bucks to wash your car or mow your lawn. We've lost that sense of community over the years because the age of the internet has siloed us. With the social networking in full force, that is changing.
Full Details
Location: Yerba Buena Salon 9
Amber Case

Amber Case, GeoloqiFounder

Amber Case is the founder of Geoloqi.com, a platform for next generation location. Her main focus is mobile software, augmented reality and data visualization, and reducing the amount of time and space it takes for people to connect.

Case has spoken at TED on technology and humans and was featured in Fast Company 2010 as one of the Most Influential Women in Technology. She’s worked with Fortune 500 companies at Wieden+Kennedy and on major applications at Vertigo Software. She is @caseorganic on Twitter.

9:40am Wednesday, 04/04/2012
Case will be discussing the next generation of location, invisible interface design, wearable computing, interoperability and mobility.
Full Details
Location: Yerba Buena Salon 9
Bruce Daniel

Bruce Daniel, CartifactExecutive Vice President

A strong advocate of high quality design in all things, Bruce Daniel has honed his craft through the design of maps. Driven by a belief in the power of visual clarity and aesthetic presentation, his award winning work is found across the nation.

As Director of Cartifact Labs, he is engaged with the leading developers of emerging technology relating to map creation and usage.

9:40am Tuesday, 04/03/2012
As online maps move from raster based tilesets to vector data, they can naturally alter the presentation and display of information according to the user’s digital device, actions and environment. This talk, replete with visuals, explores how maps can embrace the concepts of Responsive Design without rearranging geography!
Full Details
Location: Yerba Buena Salon 9
Presentation: external link
Javier de la Torre

Javier de la Torre, VizzualityDirector

Javier is the CEO and co-founder of Vizzuality. He started his career as scientist working on mapping Biodiversity. He started Vizzuality in 2007 to work on data analysis and visualization to close the gap between scientist, decision makers and the general public. Vizzuality is now one of the leading visualization companies working with the biggest universities, international organizations and companies on the field on Environmental Issues. He is professor on Data Analysis and Visualization for Global Environmental Change and is a common speaker on geospatial events.

11:35am Wednesday, 04/04/2012
Keynote by Javier de la Torre, Director at Vizzuality.
Full Details
Location: Yerba Buena Salon 9
Mary Ann de Lares Norris

Mary Ann de Lares Norris, Oblong Industries, Inc.COO

Mary Ann is Chief Operating Officer of Oblong Industries, Inc. Previously, she was the head of the European division of Oblong, based in Barcelona. Prior roles include Chief Operating Officer of a Parisian interactive television company, Director of Strategic Planning at Mattel, Executive Producer at Sony Electronic Publishing, and Producer at The Voyager Company. Mary Ann holds an MS from the Media Lab at MIT and graduated Phi Beta Kappa and summa cum laude from UC Santa Cruz.

10:55am Wednesday, 04/04/2012
We’re all seeking greater insights from the mountains of data that surround us. At Oblong, we believe space is the key to unlocking the next-generation of computing and “cracking the code” of data overload.
Full Details
Location: Yerba Buena Salon 9
Perry Evans

Perry Evans, Closely, Inc.CEO

Founder/ceo of Closely, Inc. past lives include founder/ceo of Local Matters, chairman/co-founder of Jabber Inc. & co-founder/president of MapQuest Publishing Group.

11:10am Wednesday, 04/04/2012
Keynote by Perry Evans, CEO at Closely, Inc.
Full Details
Location: Yerba Buena Salon 9
Presentation: Perch Presentation [PPTX]
Brady Forrest

Brady Forrest, O'Reilly Media, Inc.Tech Evangelist

Brady Forrest is Program Chair for O’Reilly’s Where and co-chair for Android Open . Additionally, he co-chaired the Web 2.0 Expo in San Francisco and NYC. Brady writes for O’Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.
9:00am Wednesday, 04/04/2012
Opening remarks by Brady Forrest, Where Conference program chair.
Full Details
Location: Yerba Buena Salon 9
9:00am Tuesday, 04/03/2012
Opening remarks by Brady Forrest, Where Conference program chair.
Full Details
Location: Yerba Buena Salon 9
Thomas Goetz

Thomas Goetz, Wired MagazineExecutive Editor

Thomas Goetz is the executive editor of WIRED Magazine, and author of the book The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine. Since Goetz joined WIRED in 2001, the magazine has been nominated for 23 National Magazine Awards and has won nine times, including the top award for General Excellence three times. His cover stories at WIRED have been selected for both the Best American Science Writing and the Best Technology Writing anthologies. Goetz holds a Master’s degree in English from the University of Virginia and a Master of Public Health degree from the University of California, Berkeley.

11:40am Tuesday, 04/03/2012
This talk will explore the legacy of infectious disease on our perceptions of geography and space. It will distinguish between the "fast maps" that came with outbreaks, and the "slow maps" that emerged as entire nations tried to outrun a ferocious killer like TB. And it will connect these fast and slow maps to our contemporary quest to eliminate infectious disease altogether.
Full Details
Location: Yerba Buena Salon 9
Adam Greenfield

Adam Greenfield, UrbanscaleManaging director

Adam Greenfield is founder and managing director of urban systems design practice Urbanscale LLC, and an adjunct professor at New York University’s Interactive Telecommunications Program.

Author of Everyware: The dawning age of ubiquitous computing (2006), the forthcoming The City Is Here For You To Use and, with Mark Shepard, co-author of the inaugural Situated Technologies pamphlet Urban Computing and its Discontents (2007), Adam was previously Nokia’s head of design direction for service and user interface. He lives and works in New York City with his wife, artist Nurri Kim.

10:45am Wednesday, 04/04/2012
The very simplest and most basic fruit of contemporary locational technology — a map that shows a user just where they are on it — also has the most profound implications for our understanding of the relationship between self and place. Yet the consequences of this turn for our conception of the world and our place in it is virtually uncommented upon. This keynote presentation aims to fix that.
Full Details
Location: Yerba Buena Salon 9
Eric Gundersen

Eric Gundersen, MapBoxProduct Development

Eric coordinates product development for MapBox, the platform that let anyone make fast and beautiful maps and share them anywhere. Eric is passionate about open data and building open source data visualization tools that focus on speed and hot design. He’s also the co-founder of Development Seed, a creative data visualization team based in Washington, DC.

9:25am Tuesday, 04/03/2012
Open source tools let you design fast and beautiful interactive maps using your own data and share them on the web and mobile. This keynote will be a walk through showing how to use TileMill, and how it integrates with the web. Eric will take you from a spreadsheet to a custom designed map and then share it from a cloud map hosting service using embeddable widgets and the MapBox API.
Full Details
Location: Yerba Buena Salon 9
Noah Iliinsky

Noah Iliinsky, IBMVisualization Expert

Noah Iliinsky strongly believes in the power of intentionally crafted communication. He has spent the last several years researching, writing, and speaking about best practices for designing visualizations, informed by his graduate work in user experience and interaction design. He is a frequent speaker in both industry and academic contexts. He has a master’s in Technical Communication from the University of Washington, and a bachelor’s in Physics from Reed College. Noah works as a Visualization Expert at IBM’s Center for Advanced Visualization.

Noah Iliinsky is the co-author of Designing Data Visualizations and technical editor of, and a contributor to, Beautiful Visualization, published By O’Reilly Media.

10:45am Tuesday, 04/03/2012
We all love maps, because maps are great. That's why we're here, right? But it turns out that sometimes maps aren't the right answer when it comes to visually presenting data with a spatial component. Noah Iliinsky will discuss why, and how to figure out when to *not* map your data.
Full Details
Location: Yerba Buena Salon 9
Leila Janah

Leila Janah, SamasourceCEO

Leila Janah is the founder of Samasource, a social business that connects over 550 women, youth, and refugees living in poverty to microwork — small, computer-based tasks that build skills and generate life-changing income. Samasource was a winner in the Stanford Social Enterprise Challenge in 2008 and is a current grantee of the Rockefeller Foundation. In recognition of her work, Leila received the Rainer Arnhold Fellowship and has been invited to serve as a TED and Social Enterprise Institute Fellow. Janah is a frequent speaker on social entrepreneurship, technology, and international development at institutions including MIT, the Stanford Graduate School of Business, UC Berkeley, Columbia, and Harvard. Her work has been profiled by CBS, CNN, The New York Times, The New... Read More.

9:25am Wednesday, 04/04/2012
What if recent high school and university graduates in rural Kenya were able to work for Fortune 500 companies here in the U.S.? The internet is changing the face of the global workforce. For the first time in human history, we can tap the brainpower at the bottom of the economic pyramid and access a motivated, trained workforce in poor communities around the world.
Full Details
Location: Yerba Buena Salon 9
Scott Kveton

Scott Kveton, Urban Airship, Inc.CEO

Scott brings 15 years of experience building technology, developing business strategy and leading engineering teams with companies like Amazon.com, Rulespace, JanRain and now Urban Airship. Urban Airship works with thousands of brands using their leading mobile messaging and monetization platform. Scott was the co-founder of the Open Source Lab helping open source projects like Mozilla, Linux, Apache, Drupal grow into mainstream usage. Scott was an active supporter of open web standards having co-founded the OpenID and Open Web Foundations. He currently lives in Portland, OR.

11:05am Tuesday, 04/03/2012
Today’s smartest brand marketers get the importance of speaking to people on their own terms. The ideal cocktail of location-based messaging includes a dash of permission and a strong dose of context to turn a one-way push message into a two-way dialogue. We’ll dig into the pieces that will take mobile messaging into new dimensions.
Full Details
Location: Yerba Buena Salon 9
Charlene Li

Charlene Li, Altimeter GroupFounder, Thought Leader

Charlene Li is founder of the Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008.

She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009.Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The... Read More.

9:05am Tuesday, 04/03/2012
Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here?
Full Details
Location: Yerba Buena Salon 9
Mathew Lippincott

Mathew Lippincott, Public Laboratory for Open Technology & ScienceCo-Founder & Director of Production

A founding member of the Public Laboratory for Open Technology and Science (PLOTS), Mathew is an artist and designer who has worked in technology education for eight years. He became involved in Grassroots Mapping through materials testing and the design of low-cost balloons and kites. In addition to developing flying machines, he supervises the production of kits and other materials. He is also a founder of Cloacina, Cewas startup. Cloacina is currently developing educational materials with ReCode:Oregon’s Ecological Sanitation Campaign and PNCA’s Collaborative Design MFA Program.

11:00am Tuesday, 04/03/2012
Balloons are a central tool in the Public Laboratory mapping kit. Mathew Lippincott will demonstrate a camera-bearing helium balloon that is small enough to fly without prior FAA clearance to altitudes up to 4000 ft. It is an approachable, inexpensive way for civic organizations to document their events and environments.
Full Details
Location: Yerba Buena Salon 9
Stewart Long

Stewart Long, Public Laboratory for Open Technology & ScienceCo-Founder, Director of Geography & Data

A founding member of The Public Laboratory for Open Technology and Science, Stewart is a geographer focused on making aerial image maps. Inspired by the digital age of map making and virtual globes, his work centers around making maps with both new technology and classic field techniques. As Director of Geography and Data for Public Laboratory, Stewart coordinates and executes mapmaking projects while managing the Public Laboratory Archive.

11:00am Tuesday, 04/03/2012
Balloons are a central tool in the Public Laboratory mapping kit. Mathew Lippincott will demonstrate a camera-bearing helium balloon that is small enough to fly without prior FAA clearance to altitudes up to 4000 ft. It is an approachable, inexpensive way for civic organizations to document their events and environments.
Full Details
Location: Yerba Buena Salon 9
Brian McClendon

Brian McClendon, GoogleVP of Engineering

Brian McClendon built computer graphics software and hardware at Silicon Graphics before co-founding Keyhole in 2000. Keyhole was purchased by Google in 2004, now known as Google Earth. Brian is currently a Google Vice President of Engineering, responsible for geo-products including Google Maps, Google Earth, Streetview, and Sketchup.

11:40am Wednesday, 04/04/2012
Google is working on improving map data around the world using many avenues. Traditional cartographic, indoor, 3D, and even temporal components are all part of the equation but there is far to go before the virtual world matches the real one.
Full Details
Location: Yerba Buena Salon 9
Ben Milne

Ben Milne, DwollaFounder and builder

Ben Milne is a payments outsider and founder of Dwolla, a new payment network based in the heart of the Silicon Prairie. The company continues to disrupt Visa and Mastercard by building useful and innovative online and mobile products on top of its open and low-cost payment network.

Ben is a repeat entrepreneur, having created and sold another multi-million dollar startup with over sea operations back in 2008. Open, candid, and honest, he is a sought after speaker in the international startup community, payments industry, and tech circles. Ben also has extensive leadership, investment, and mentorship experience with numerous companies, charities, and organizations in the Silicon Prairie region. In 2011, he was named to Forbes 30 Under 30 list.

11:15am Tuesday, 04/03/2012
Dwolla's architecture, technologies, accessibility and even its price point, serve as the foundation for what the startup believes to the payment network of the 21st century. Ben Milne, founder and builder at Dwolla, will elaborate on how new advancements, like location-based technologies, are helping pave the way a chance at ubiquity.
Full Details
Location: Yerba Buena Salon 9
Robert Munro

Robert Munro, IdibonCEO

Rob is an expert in applying big data analytics to human communications. He is the CEO of Idibon which
uses machine-learning and distributed human workforces to help organizations reinvent the way that they manage communications and social media at scale. From search startups to UN agencies, Rob has worked in many culturally diverse environments, in places as varied as Sierra Leone, Haiti and the Amazon to London, Sydney and San Francisco. His bicycle has taken him more than 20,000 kilometers across 20 countries, mostly through the mountains. He has a PhD in Computational Linguistics from Stanford University.

11:15am Wednesday, 04/04/2012
At some point in 2010 the balance tipped over: the majority of the world's online information is now non-English unstructured data. This talk will explore how space and direction are expressed differently in some of the 5,000 languages in the connected world; how this can influence people's perception of space; and the implications for location-based technology and services.
Full Details
Location: Yerba Buena Salon 9
Paul  Rademacher

Paul Rademacher, Tasty LabsVP of Engineering

Paul Rademacher is VP of Engineering at Tasty Labs, a new startup working on tools to improve everyday life. He was previously an engineering manager for Google Maps, and Technical Lead for the Google Earth Browser Plugin and API. Prior to joining Google, Paul was the creator of HousingMaps.com, a combination of Craigslist and Google Maps that was the first-ever map mashup. He holds a Ph.D. in Computer Science from UNC-Chapel Hill, and worked as an R&D Software Engineer for Dreamworks Animation on films including Shrek 2 and Madagascar.

9:50am Tuesday, 04/03/2012
You see satellite imagery on Google Maps all the time, but how often do you stop to admire the amazing structures, patterns, and colors of our planet? Stratocam is a new web app, described as "Hot-or-Not for maps," that lets you discover and vote on the best satellite imagery around the world, and take your own snapshots of the planet for others to see.
Full Details
Location: Yerba Buena Salon 9
Laurel Ruma

Laurel Ruma, O'Reilly Media, Inc.Director of Talent

Laurel Ruma is the Director of Talent for O’Reilly Media. Most recently she co-chaired Where 2.0, OSCON Java, and Gov 2.0 Expo. She joined the company in 2005 after working for five years at various IT analyst firms in the Boston area. Laurel is also the co-editor of Open Government, published by O’Reilly.

9:00am Wednesday, 04/04/2012
Opening remarks by Brady Forrest, Where Conference program chair.
Full Details
Location: Yerba Buena Salon 9
9:00am Tuesday, 04/03/2012
Opening remarks by Brady Forrest, Where Conference program chair.
Full Details
Location: Yerba Buena Salon 9
Bern Szukalski

Bern Szukalski, EsriProduct Mgr & Tech Evangelist

Bern Szukalski has a degree in Biology and Chemistry and a background in both environmental consulting and biomedical research. A love of maps eventually led him to Esri in 1986 where he began his geospatial career as an applications specialist working on the Peacekeeper Rail Garrison and CIA World DataBank projects.
Over the past 25 years at Esri he has held a variety of positions and served in many different roles, covering a broad spectrum of GIS implementation and software development projects. Bern is currently a product strategist and technical evangelist, focusing on ways to broaden access to geographic information and GIS capabilities.

9:35am Tuesday, 04/03/2012
There's a whole lot of spatial data out there. It's in your databases, in your spreadsheets, and streaming in from the great devices in all of our pockets. Getting the data isn't so much of a problem these days, but organizing it and sharing it across many applications is still a challenge.
Full Details
Location: Yerba Buena Salon 9
Jer Thorp

Jer Thorp, The New York TimesData Artist in Residence

Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. A former geneticist, his digital art practice explores the many-folded boundaries between science and art. Recently, his work has been featured by The New York Times, The Guardian, BusinessWeek and the CBC.

Thorp’s award-winning software-based work has been exhibited in Europe, Asia, North America, South America, and Australia and all over the web.

Jer has over a decade of teaching experience, in Langara College’s Electronic Media Design Program, at the Vancouver Film school, and as an artist-in-residence at the Emily Carr University of Art and Design. Most recently, he has presented at Carnegie Mellon’s School of Art, at Eyebeam in New York City, and at IBM’s Center for Social... Read More.

9:05am Wednesday, 04/04/2012
Jer Thorp, Data Artist in Residence, The New York Times.
Full Details
Location: Yerba Buena Salon 9
Josh Williams

Josh Williams, FacebookProduct Manager

Josh Williams is a Product Manager at Facebook where he focuses his energies Location and Events. Prior to Facebook, he was a co-founder and CEO at Gowalla, a pioneering location-based service that connected people with millions of places around the world. While currently living in San Francisco, Josh enjoys traveling with his wife Rachel and two effervescent daughters. In a future life, he’d like to be an accomplished woodworker.

10:05am Tuesday, 04/03/2012
A fast-paced look at the increasingly dense world of location-based content and the opportunities that await the next generation of developers creating location-aware services.
Full Details
Location: Yerba Buena Salon 9
Will Wright

Will Wright, Stupid Fun ClubC/O

Will Wright, widely acknowledged for creating the simulation video game genre, is the creator of SimCityTM and The Sims, and unveiled the highly anticipated SporeTM in September 2008. The Sims franchise has now sold over 100 Million units around the world. A true gaming industry legend as a result of his pioneering contributions to video games, Wright has been the recipient of several prestigious awards and honors. Rolling Stone named Will Wright “One of the 100 People who are Changing America,” in March 2009, placing him among artists, leaders, scientists, and policymakers who are “fighting every day to show us what is possible.” In 2008, Will received the first-ever Gamer God Award at the Spike Video Game Awards as a testament to his revolutionary work.... Read More.

9:55am Wednesday, 04/04/2012
Our conception of modern interactive games has typically been as fantasy escapism. These are worlds we go into to get a break from our normal, everyday lives. In these microcosms we can be a wizard, a space marine or rule a simulated kingdom. But what if games took a different perspective?
Full Details
Location: Yerba Buena Salon 9
Adel Youssef

Adel Youssef, Wireless Stars Inc.CEO

Dr. Youssef has joined Google on June, 2006 and since then he has been working on location based services. Dr. Youssef received a PhD in Computer Science from University of Maryland, College Park in 2006. His thesis work was on location determination in wireless networks. He has three granted patents and eight pending ones. His research interests include location determination technologies, pervasive computing, sensor networks and protocol modelling. Dr. Youssef is one of the founder of the LBS team at Google and one of the principal engineers behind cellid-based location.

11:25am Wednesday, 04/04/2012
The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media to organize for social change. This talk will focus on how LBS have been part of this change. The speaker will share real-life use cases where activists used LBS to save lives, and organize efforts to harness the power of the community for country development.
Full Details
Location: Yerba Buena Salon 9
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

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