Schedule: Location Marketing Bootcamp sessions

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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Mike Schneider (allen & gerritsen)
Social media is maturing and it's time to do something with the convergence of great data points. The mobile device allows for the collision of social, location, and commerce data in the most epic way. You know the value of one-to-one, local profiling with share and size of wallet, but you do not know how or who to sell it to. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Evan Tana (Shopkick)
Small and large businesses alike have dabbled in what promised to be the next big thing to grow their market share. This session will discuss recent advancements in location technology and how business can improve customers’ experience, enhancing a physical location by adding a valuable, personalized virtual layer. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Vijay Bangaru (MapQuest)
Why do people still hire real estate agents? Why the "defriending" trend on Facebook? Across industries, companies and consumers are looking for ways to decrease the noise, but still make good decisions with limited risk. Leveraging the wisdom of the crowds with detailed heuristic data leads to unique systems that optimize information and deliver it in meaningful package that communicates value. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Will Smith (Euclid Elements)
Physical stores struggle to compete with online behemoths like Amazon and eBay. Is it the end of brick and mortar shopping? There’s opportunity for retailers to customize shopping experience by understanding consumer traffic patterns. This session will cover what companies can do to revive storefronts and how data analytics solutions like those found in the online world can improve core business. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Dorrian Porter (Mozes, Inc.)
Marketers are increasingly using the mobile platform to make traditional advertising like print, TV and outdoor more interactive and to enhance shopper marketing experiences. Interactive promotions via smart phones, text messaging, and on social media and the web make marketing and advertising more engaging, create lead generation and tie to mobile commerce transactions. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Harold Cooper (Hunch / eBay)
This talk will discuss Hunch Global, an experimental project at Hunch/eBay which generates a personalized heatmap over any part of the world. We use public reviews from local search sites like Yelp and TripAdvisor combined with Hunch data to determine "taste profiles" for geographic regions. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Ben Milne (Dwolla)
Leveraging quantitative and qualitative data, Ben Milne, founder and builder at Dwolla, will explore the regional (and then national) traction experienced by the Des Moines-based startup and its location-based technologies in its mobile payments platform. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Chris Mahl (SCVNGR)
Hear about LevelUp, the second largest mobile payment network in the U.S. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Learn about PayPal, the leading global online and mobile payments company, and how it’s changing the face of mobile commerce to benefit merchants and consumers. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Brady Forrest (O'Reilly Media, Inc.), Ben Milne (Dwolla), Chris Mahl (SCVNGR)
Audience members will be able to ask questions of Dwolla, LevelUp, and PayPal. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Asif Khan (Location Based Marketing Association)
Foursquare, Gowalla, Facebook Deals, Groupon – the list seems to grow by the week. For businesses, it can be an overwhelming task to understand and keep up. All of these platforms are part of what the industry refers to as Location Based Services. This session will get you started on the path to realizing a broader, more than mobile location-based world. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Jack Abraham (eBay Local)
Jack seeks to share his expertise with Where participants, including the current shopping trends surrounding online-offline convergence and how mobile devices are and will continue to play such large part in this movement. He will also share local data from eBay that illustrates the power of mobile in the local shopping area. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Rene Pinnell (Forecast), Eric Katerman (Forecast)
Mobile has done more than any trend to drag social networking into the real world, but even industry leaders like Foursquare fall short. A check-in just isn't very good at connecting you with your friends. But what happens when you push the time horizon of the check-in into the future? What happens when you shift the paradigm from "I'm here now" to "I'll be there later?" Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Michael Boland (BIA/Kelsey)
Mike Boland, senior analyst at BIA/Kelsey will dissect the firm's fresh mobile ad revenue forecast, including the trending growth of location-targeted mobile ads. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Anne Bezancon (Placecast)
Are $400 CPM’s possible? They are when location-based targeting is used effectively. Programs that deliver this level of revenue are based on a consumer opt-in, allowing the shopper to clearly state preferences. The savvy marketer will leverage loyalty and CRM data to drive great results, while allowing consumers to maintain control over their mobile experience. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Sriram Sankar (Facebook)
This talk describes our experiences building a search engine to show the user a diverse set of relevant place results with or without an explicit query. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Akshay Patil (Foursquare)
Hear how how brands like American Express, GE, and Nokia are using Foursquare’s Realtime API’s to connect with users in the here and now, creating real world experiences that surprise and delight consumers around the world. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Daniel Harris (People's District )
Could our cities be more community oriented if we layered them with stories? Using case studies from Washington D.C., Danny Harris, a folklorist and storyteller, shares insights from his work to bring the people and neighborhoods in the Nation's Capital together through the collection, curation, and distribution of place-based stories. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Michael Metcalf (Yahoo!)
Why do we go where we go? Place is built by humans and reflects the people who go there. When we start to understand why people go the places they do, we start to better understand our customers interests, values, and opinions. And in turn we better understand the psychographics of place. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Benjamin Sann (BestParking.com)
In-person manual collection is essential for certain datasets (e.g., restaurant menus, interior photos, and parking rates). This session will teach you how to find, hire, and manage a large number of on-the-ground surveyors to create a rich dataset at an affordable cost. I will also discuss how phone banks, outsourcing, and crowd-sourcing can be used in conjunction with on-the-ground collection. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Amy Millard (Hearsay Social)
Corporate marketers are finally embracing the social Web. With advertising accounting for an astounding 85% of Facebook’s revenue, it’s clear that businesses are going social. But what’s the next step, after large brands have published their Facebook timeline, set up their Twitter account, and established their presence on LinkedIn, Google+, Pinterest, and other social sites? Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Matthew Kovinsky (Prism Skylabs)
Matt Kovinsky, VP of Business Development at Prism Skylabs, will discuss how a local coffee shop, The Creamery, is harnessing realtime video feeds and social media activity in ways that create Google-like analytics for real-world places while providing fresh, rich media content to engage offline customers online. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Ellen Dunne (Lumatic Inc.)
Cities are humanities future, and they aren't nearly easy enough to use. The challenge to overcome is maps and navigation, which don't exploit the best that smartphones can offer. But what strategy to pursue: sophistication or simplicity? We look at cities as if they have a UI, one that can be tested and optimized. Ellen Dunne will start share our early results. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Daniel Wood (tenfour)
Telling your own story can prove to be the most the difficult for marketers. Why not show it? Two agencies and a start-up joined forces to take SxSW by storm with a social experience like nothing before it. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Greg Avola (Untappd)
Average rating: *****
(5.00, 1 rating)
Untappd, a start-up social beer check-in service, is helping users socialize, connect and find beer all from their device. This session will introduce you to the world of Untappd and how it's using location and check-in data to help you brewery find their customers and allows users to find better beer. Read more.
Add to your personal schedule
Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Margot Bloomstein (Appropriate, Inc.), Sara Wachter-Boettcher (Independent)
Location is an important aspect of context, but it's more than just that. Context includes time, events, previous experiences, mental models--but you can't afford to address them all. We'll show you how to choose the one that's right for your brand, audience, budget, and resources. And how should your contextually relevant content strategy respond to new opportunities in responsive design? Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Alysa Z. Hutnik (Kelley Drye & Warren LLP)
Whether you're developing, selling, or marketing location technology, your business is likely subject to new and emerging privacy laws. And while resources may be limited for up-and-coming technology companies, if you skip consideration of privacy compliance in the design and operation of the location technology, that could mean the difference between success and failure. Read more.
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Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
Keith Hopper (NPR)
Geotargeting content in Facebook is not a widely used Facebook feature, but perhaps it should be. In late 2011, NPR embarked on an experiment to tap its 2.3 Million Facebook followers by presenting local stories from a member station to users in a specific geographic region. Read more.
Add to your personal schedule
Yerba Buena Salon_10
Please note: to attend, your registration must include Location Marketing Bootcamp.
An analysis of outcomes of spatial and/or location focused companies using the data in Crunchbase Read more.
  • Esri
  • AT&T Interactive
  • Google
  • Nokia, Location & Commerce
  • Facebook
  • Bing
  • Control Group
  • Localeze
  • MyCityWay
  • Socrata
  • Urban Airship
  • MapQuest

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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