• Program
  • Schedule
  • Sessions by Track
    • Mobile Development
    • Location Development
    • Business & Strategy
    • Marketing
  • Workshops
  • Location Marketing Boot Camp
  • Keynote Speakers
  • Speakers
  • Events
  • Office Hours
  • Speaker Slides & Videos
  • Mini Maker Faire
  • Startup Showcase
  • Onsite Information
• Exhibit Hall
  • Sponsors
  • Exhibitors
  • Media Partners
• Connect
  • Contact Us
  • News & Coverage
  • Networking Tips
  • Your Account
  • External Links
  • Where Conference Bulletin
  • O'Reilly Radar
• About
  • About O'Reilly Where Conference
  • The Business Case for Where
  • Where Flair
  • External Links
  • Where 2.0 Conference 2011
  • O'Reilly Media
  • O'Reilly Conferences
  • Conference Diversity
  • Code of Conduct
• Your Account
  • Log in
  • Attendee Directory

Schedule: Marketing sessions

9:00am Monday, 04/02/2012

Location Marketing Boot Camp

Yerba Buena Salon 10-11

Please note: to attend, your registration must include Workshops.

This all-day boot camp returns to Where once again in 2012, focusing on the the future of marketing and the new technologies available to help take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.

1:40pm Tuesday, 04/03/2012

Automated Engagement: Electronic Receipts & the Future of Geo

Yerba Buena Salon 1-3

Tyler Bell (Factual)

Interactions between people and their environs are increasingly recorded electronically. Mobile payments will contribute significantly to this trend, placing for the first time a commercial purchase history quite literally in one's hand. I discuss here how the data artifacts of a purchase – checkin, geolocation, and brand engagement – will be consumed by the next generation of geo applications. Read more.

1:40pm Tuesday, 04/03/2012

How Open is Open? Five Years Later ...

Yerba Buena Salon 4-6

Ian White (Urban Mapping, Inc)

Average rating:

(1.00, 1 rating)

The confluence of social media; mobile computing; the democratization of data and technology; and government transparency leaves us in the midst of an information tsunami of sorts. Access to new streams of geographic data begs a number of important questions for government and business: how will we harness this data, organize it, and what is truly public versus private? Read more.

2:10pm Wednesday, 04/04/2012

Crashing through the Geofence: A Quick Look at What Works in Location-Aware Mobile Marketing

Yerba Buena Salon 9

Alistair Goodman (Placecast)

Every day, over 6million consumers can be found inside geofences, getting tailored offers from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 70% in these geofence mobile marketing programs visit retailers as a result, and as high as 65% make purchases. Get a crash course in what's working in the world's largest geofence mobile marketing programs. Read more.

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Where Conference contacts